For many businesses these days, advertising dollars are precious and it can be a real challenge to determine how to spend that budget. For some of our clients, digital marketing still feels relatively new after decades of trusting in the advertising clout of television, radio, and print. And if you’re trying to figure out how you’re going to spend your limited marketing budget, you want to know that you’re making the right choice.
I’m here to tell you that digital marketing is so powerful and effective that you could successfully acquire more customers by putting effort into your website alone.
I’m not saying that TV, radio, and print aren’t effective, because they certainly have their advantages. However, we have several clients who have chosen to trust their advertising to digital marketing entirely and are experiencing a great deal of success.
The best digital marketing strategy utilizes all that the internet has to offer, including social media, email, and targeted ads. Yet, even if you just put your time and energy into your company’s website, you could increase your customer base a great deal.
Here’s some of what it would take to make your website your company’s best advertisement:
A gorgeous design. When it comes to websites, we’re all critics. If you don’t have a site that’s user-friendly and pleasing to the eye, then you’re giving every visitor a terrible first impression. You need to make a site that you yourself would want to visit!
The right keywords. In order for your website to be found on Google, you have to have the right keyword phrasing on every page. We call this Search Engine Optimization (SEO). Sometimes a thorough overhaul of your website is just what the doctor (okay, the web doctor) ordered.
Expert blogging. If you’re not a believer in the benefits of blogging, then be sure to read our other posts on the subject. This is one of the best things you can do to boost your website’s (and therefore your company’s) success. The blogs need to be informative and full of the right keywords to attract the people who need your products and services.
Calls to action. With your website you have the ability to generate lots of customer leads by providing lots of calls to action. Offer attractive discounts and downloadable content to invite your visitors to become leads.
Tracking. If you don’t have good tracking installed on your website, then you won’t know how effectively your strategies are working. There are plenty of great tracking devices available, so it’s important that you select one and monitor it regularly. Track your visitors, your leads, and your most appealing content.
If you’re looking for a digital marketing agency to take your website to the next level, at Stratosphere Studio we can develop the perfect strategy for your business. Our clients include businesses in the fashion industry, automotive and collision repair, contracting, and mold remediation, as well as the medical and recovery fields. We can produce a comprehensive digital marketing proposal for you or provide individual services, such as website design, blogging, search engine optimization and more. For more information about the services we provide, click here.
