Should I use A/B testing in my collision repair marketing?

Lots of collision repair shops we encounter at Stratosphere Studio have become much more sophisticated in their marketing techniques.  This is a wonderful trend that we’ve noticed and we’re happy to see it paying off in the form of higher traffic and increased body shop revenue.  As the automotive industry...

Troubleshooting 5 common collision repair shop marketing problems

One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesses, but that marketing just isn’t translating to sales.  This can be a huge frustration—especially when you’ve been devoting so much...

Collision repair marketing and the anatomy of a good blog

When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value.  You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...

Tips and tricks for boosting your collision repair marketing leads fast

It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly.  It can be disconcerting when this happens—especially if your lead numbers aren’t even coming close to your...

5 things you should NEVER do in collision repair marketing

When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as good as professional chefs or garage band guitarists think they could rip a solo on stage like Slash.  The reality...

5 easy and FREE ways to revitalize your stalled collision repair marketing

Are you at a point in the year when your auto body shop marketing efforts seem to have stalled?  Maybe your website pageviews are flat-lining or your leads are down.  Maybe you’re just not getting the number of customers that you did this time last year.  You’re not alone—even the...

Auto Body Shop Blogging: 5 Ways You’re Doing It Wrong

As an agency that specializes in marketing for auto body shops, we have conducted a great deal of research into what the current marketing trends are, as well as what works for body shops and what doesn’t.  We scour numerous shop websites all over the country every week and monitor...

How to write an eBook for your auto dealership

If you’ve been following our blog posts for a while, then you’ve become well-versed in the art of blogging, developing calls to action, and converting your auto dealership website visitors into leads.  You probably know all about what kinds of incentives to offer to your website visitors in order to...

Lead acquisition 101: offering incentives to your auto dealership website visitors

At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads.  Since lead generation is absolutely essential for long-term sustainability for every auto dealership, we certainly understand this concern.  Do you have the same worry...

Increasing your auto dealership sales with calls to action

If you've been following our posts, then you already know that you can dramatically increase your auto dealership customer base with a well-managed website.  When you keep your website in great shape, you will gain more and more web traffic each month, along with plenty of leads coming in.  At...