When we talk to collision repair shop owners about their digital marketing, a common concern among them is the process of acquiring leads. Because lead generation is crucial for long-term sustainability for any business, we understand and appreciate our clients’ concern. Are you, too, concerned about acquiring more leads for your auto body shop? Fortunately, your collision repair shop website is one of the strongest tools you can use towards building a successful lead acquisition strategy.
Convert website visitors into leads with strategic calls to action.
In previous blogs, we’ve addressed how you can improve your website traffic with keywords and strong design tactics, but the next step is to convert those visitors into leads. The best way you can accomplish this is through what we call a “call to action,” which is a line or button inviting your visitor to take action. For instance, you could invite your website visitor to do something as simple as giving your shop a call or you could provide a special offer or service. By offering a great incentive, you increase the likelihood of capturing your visitor’s contact information.
Here are some great incentives for any collision repair shop: