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How Your Shop Can Use Social Media to Reach the Average Customer

One of the many ways we at Stratosphere Studio like to stay engaged with our consumers is through social media. This form of networking is one of the fastest growing and ever-changing forms of communication. But how does a repair shop or dealership relate to and engage with the average Joe through social media?

Vehicle owners range from a variety of different backgrounds of income, race, gender, and geography. It is your job to get online and connect with them and we want to help do just that! Below, we’ve done the research and come up with some of the best ways to reach the everyday car customer through social media.

Connecting Through Social Media: The How-Tos

Making an effort to develop and maintain personal relationships with customers can be difficult. But that doesn’t mean you should strive for those connections. When you reach out to people, it lets them know you care. This is especially helpful when working in the repair business. People want to know you care about their safety and their car safety. So how do you do that?

  1. Think Like Your Audience

At Stratosphere, we have a “they ask, you answer” mentality. We try to figure out what it is our audience is asking and you should do the same. No one knows your business better than you, so you’re the best to market it. Repairmen can also have similar vehicle struggles, so who is there to better to understand customer needs? When you create a social post, think of yourself as the average person with car troubles or interest in cars. It would be wise to take an hour to go through the different people who like and follow your pages. You’ll get an idea of who you’re posting for. It’s all about engaging, so instead of posting article after article, throw in some Facebook polls or questions with graphics.

Don’t be afraid to experiment a little either. Start out with articles and blogs from your website but go ahead and post a video or something interactive. How-to videos, polls, infographics, and even memes are great for finding what people want to see.

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20,000 Visitors into Leads: How We Helped an RV Repair Shop’s Marketing Strategy

As we began the 2018 business year our goals for all our clients across the board is always consistent and centers around one thing – inbound marketing. In 2017, our client Coach Specialist – the top RV repair shop in Texas – generated $1.5 million in leads for their shop. Of that 1.5, $1.3 million are confirmed sales. These numbers shocked us too. We started analyzing everything we were doing in order to reach those numbers and now, not even halfway through the year, a new trend has shown itself. In the first four months of 2018, Coach Specialists has pulled in 20,000 visitors into their websites while maintaining 20+ leads per month. How does one company turn 20,000 visitors into leads you ask? Let’s talk.

Inbound Marketing for Converting Visitors into Leads

Probably the strongest tool we have in our digital marketing strategy is the ability to understand the inbound marketing fundamentals. We wish we could tell you we made a drastically huge change in how we market to the RV industries audience. But our methods are consistent across the board. With Coach Specialists, the results came simply from following our three-part digital marketing strategy including blogging, calls-to-action, and analytics.

Inbound marketing is a way of reaching an audience because you want to help them. Staying human and focusing on what is helpful and important to the customer is really what is important to us. This is extremely important to understand especially how the internet is used today. Most consumers, including Coach’s, do all of their research online before ever contact the company. That is why we are able to turn so many organic visitors into leads. Reaching 20,000 visitors organically is unheard of, but through our methods listed above, we’ll show you how we do it.

Coach Visitors into Leads

Blogging

For all of our clients, we produce weekly blog content. Because our process is client-based, we follow a “they as – you answer” belief. We take the time to thoroughly research what RV owners are asking and researching for answers. We then write blog content answering those questions. Coach Specialists offers such a variety of services for RV owners that we can relate those blog topic answers to what can be done to help the consumers in need.

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Top 5 reasons to Use Email Marketing for Your Repair Shop

Since the internet’s infancy, marketers have been evolving with the web to better reach their audience. As the internet has grown over the years, digital marketing strategies, including email marketing have done their best to maintain relevancy. One question still asked to this day is: “is email still important to users?” And, the answer is yes.

When the internet was first created, the main point of communication between users was email. Over time, as more and more scams and unsolicited spam mail crowded inboxes, people began wondering if email would last, especially within digital marketing strategies. But, email is here to stay it is a fantastic tool to revitalize your repair shop’s marketing strategies. Below, we’ve compiled a list of the top 6 reasons you should be using email marketing to reach your audience.

Top 5 Reasons to Use Email Marketing for Your Repair Shop

1. Stay Connected in Real-Time

Emails are one of the best ways of keeping your customers informed, especially if your shop isn’t big on using social media. And now, with the constant use of smartphones, users have the ability to check their emails instantly. We live in a world of convenience, so users enjoy having the convenience of checking and answering emails without having to log onto a desktop computer. The increase of mobile internet has given digital marketers an advantage when it comes to connecting with their audience in real time. According to Adestra, 61 percent of email opens occur on a mobile device. Because users are constantly on their phones, it becomes easier to reach them during the day. With well-designed emails for any platform – mobile or otherwise – you will keep your audience well-informed, engaged, and important. As your repair shop begins an email marketing strategy, think of different ways to connect with your audience. Try sending emails like, “We’ve been thinking of you and wanted to follow up on your repair. Here is a special offer” or “We’ve been making changes and wanted to keep you updated!” Not only will this feel natural to your consumers, but it provides them with a reason to stay connected with you longer.

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Google Map Results: Why Your Repair Shop Should Be Using Local SEO

As a repair shop looking for clients in your area, one of the most important tools available to you is your ability to use Local SEO. Google’s local map results are quickly becoming a more valuable to local businesses. If you are a local repair shop, showing up as a top result on Google could be the difference between new leads and never being found. Google’s algorithms use search history, past activity, and physical location to determine and customize results. Data shows that nearly 90 percent of clicks go toward businesses who have ranked in the top three local results. When more click-thru traffic is centered on your site, your ranking will become more prominent as Google will view you as a pillar of your industry.

There are a few fundamental reasons why local search engine optimization is so important for repair shops to be found on Google’s results page. But before we get into how to use local SEO to help your repair business, it’s best that you understand what local SEO means and why it’s so important.

Understanding Local SEO

One key aspect worth knowing that will set you apart from your competitors is that there are two types of SEO: traditional and local. Most repair shops don’t realize that the majority of their business comes from local SEO.

Traditional SEO is the process of optimizing elements on and off-site to inspire relevancy in search engines. This is done so a site will show up when a user searches for keywords or phrases related to what has been posted on said site. While this is still a useful method, it will not help your repair shop show up for local results. Anyone in your industry can write a blog about auto repair and it could potentially show up on Google’s results page. But what happens when someone within a certain mileage from your office searches for content and answers in their area? This is where Local SEO can really improve the visibility of your website.

Local SEO is similar to traditional SEO in that it, too, optimizes elements on- and off-site to increase relevancy in search engines. What makes Local SEO different (and more beneficial) is the ability for the optimized elements to show up when web searchers type in a specific keyword in a geographic location. Someone may search for a collision repair shop on their phone without specifying the city they live in and Google will show results for places near their location. If they search from home on their laptop, their results will be completely different. Instead of focusing solely on keywords, Google will use proximity to filter results.