One of the many ways we at Stratosphere Studio like to stay engaged with our consumers is through social media. This form of networking is one of the fastest growing and ever-changing forms of communication. But how does a repair shop or dealership relate to and engage with the average Joe through social media?
Vehicle owners range from a variety of different backgrounds of income, race, gender, and geography. It is your job to get online and connect with them and we want to help do just that! Below, we’ve done the research and come up with some of the best ways to reach the everyday car customer through social media.
Connecting Through Social Media: The How-Tos
Making an effort to develop and maintain personal relationships with customers can be difficult. But that doesn’t mean you should strive for those connections. When you reach out to people, it lets them know you care. This is especially helpful when working in the repair business. People want to know you care about their safety and their car safety. So how do you do that?
Think Like Your Audience
At Stratosphere, we have a “they ask, you answer” mentality. We try to figure out what it is our audience is asking and you should do the same. No one knows your business better than you, so you’re the best to market it. Repairmen can also have similar vehicle struggles, so who is there to better to understand customer needs? When you create a social post, think of yourself as the average person with car troubles or interest in cars. It would be wise to take an hour to go through the different people who like and follow your pages. You’ll get an idea of who you’re posting for. It’s all about engaging, so instead of posting article after article, throw in some Facebook polls or questions with graphics.
Don’t be afraid to experiment a little either. Start out with articles and blogs from your website but go ahead and post a video or something interactive. How-to videos, polls, infographics, and even memes are great for finding what people want to see.