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5 of the Most Annoying WordPress Problems Your Repair Shop is Facing

As content creators and digital marketers, we have a lot of resources available to us to fit our inbound needs. You may be doing everything right in terms of your outbound marketing strategies but if you don’t have a solid website, what’s the point of it all? WordPress is an amazing tool to build and maintain websites for your repair shop. We even use it at Stratosphere Studio. But, nothing is perfect and even the best of tools have their downsides. Today, we’ll be discussion 5 of the most annoying WordPress problems your repair shop is probably facing.

Top 5 of the Most Annoying WordPress Problems

1. Too Much Plugin Customization

While WordPress allows its users a number of different themes for customization, the core product is very minimal in terms of design and theme offers. The backend is simple enough to understand when you’re working for your own Word press site, but when you start building out other pages and sites, it gets confusing. You start wanting new themes and plugins to make your site unique. If you want SEO, social media analytics, and other features to be special, you will most likely need to download different plugins. While plugins are super helpful, they can be quite costly and increase your setup and website launch time drastically.

Plugins can also hinder your ability to effectively participate in campaigns. Plugins don’t interact with each other like on other website platforms. This makes it harder to track your efforts and see where things are paying off and where they’re not. There are also just so many plugin options (over 40,000), it can be too difficult to figure out which one is for you.

2. Keeping up with Updates

One of the most common headaches you will experience while trying to manage your own WordPress site is how often the software will update. WordPress will roll out updates for lots of reasons including security updates, theme updates, and plugin updates. When WordPress updates its system, it can cause a lot of your super helpful plugins to stop working with your website and theme.

3. No Backup System

If you’re trying to manage your repair shop, chances are you don’t have a ton of time to dedicate to your website. This can be frustrating when something goes wrong with the site and you have to stop everything to deal with it. If you haven’t take the steps to put a backup system in place, there is a good chance you could look all of your data and information on your website since WordPress doesn’t have a backup in place for you. One wrong click and everything could disappear. The good news? You can purchase or find free backup systems for your site. The bad news? They don’t all work alongside some plugins and will require configuration.

4. Security Problems

WordPress uses something called an open source structure for several aspects of their sites. This means programmers or anyone can access a page’s source code and see how everything works and change it for their needs and share it with others.

While this is positive in the programming world and offers the ability to customize, it can leave your website vulnerable. Because all of your site’s code is available online, it makes it easy for hackers to invade.

5. Page Speed

WordPress is notorious for having slow page speed. Slow page speed can happen for a variety of different reasons. Internet connection, too many plugins, basic code, and bad servers are just a few. When you have to customize your site extensively, your computer can take longer to load. While this is an easy thing to deal with for your marketing team (if you have one), it can turn customers away, potentially costing you valuable leads.

How We Can Help

At Stratosphere Studio, we have a valuable team of online marketers and web designers who understand how to make things run smoothly. We want your repair website to be the best it can possibly be from form to function. Our team builds websites according to your needs and keeps them running smoothly for you to get your information out there and gather more leads. We’ll spend the time managing your sites content and success giving you more time to spend working on your business.

If you have more questions about how we can help you with your website problems, reach out. We’re waiting to listen to your shop’s story and get your website up and running. All you have to do is click the button below!

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Super Simple Ways Your Repair Shop Can Communicate with Leads via Email

We know reaching out to strangers can be intimidating. Following up with clients over email when a contact form doesn’t include a phone number or much information can be extremely intimidating. When your body shop receives leads via email, online through forms, or over the phone, not everyone knows how to properly reach out to those leads to get a response. Lucky for you, at Stratosphere Studio we a lot about how to communicate with leads via email.

So much of our time spent with digital marketing is about communicating. Communicating with clients, communicating with leads, communicating through social media, and just communicating with our brand. For you, we want to help you learn how to communicate with leads for your repair shop. Here are some super simple ways your repair shop can communicate with leads to make sure you’re connecting and bringing in new clients.

How to Introduce Yourself

Just like when you’re writing a story, you must have a grabbing opening line to persuade your audience into wanting more. A compelling introduction is the difference between an email being opened or phone call continuing and having something go straight to trash or being hung up on. Let’s talk about email introductions for your repair shop to communicate with leads via:

If someone submits an inquiry on your website about a collision estimate, scheduling an appointment, or simply inquiring about your company, you need to pique their interest as they move throughout their buyer’s journey.

For Someone Who’s Trying to Learn More:

Someone who is trying to figure out if your repair shop is the best choice for them they are going to need more information. They were intrigued enough before to give you their email, so follow up! In your subject line, try writing things like this:

  • “Is your car in need of [this service]?”
  • “Did you know we offer free estimates?”
  • “Have you heard your seatbelts need to be inspected? Check out our blog to find out why.”
  • “Have you read our eBook on [this service/repair]?”

 These are all great options to keep those soft leads updated. It will help keep your business in their minds as they are looking for what they need. Just make sure you have the content to further educate.

For those who have scheduled an appointment or are looking for an online estimate, the subject line should be very straightforward. They’re really only looking for confirmation that you saw the form they filled out. In your subject line, try:

  • “Scheduling Update for Your Vehicle.”
  • “Update for your Collision Estimate.”
  • “Your Estimate is Here!”
  • “Thank you for Scheduling Your Appointment!”

Subject lines like these are super simple and to the point. They submitted their inquiry and are already waiting for your response, so these subject lines will answer their question.

Greetings and Opening Line

Because you’re writing to your clients as part of the auto industry, you can afford to keep the conversation relaxed. They’re really only looking for the briefest message containing answers to their questions. Stick with a “Hello [Name].” We also recommend reaching out to them with their first name. While it may feel different, it is becoming super common and because you’re in a relaxed industry, it will feel more natural to the recipient whether you contact them via phone or email.

Your opening line should always start with the information related to your audience. In this case, you are reaching out to someone who has potentially submitted for an online estimate. Your opening line should look something like this:

 

“Your recent submission for an online car estimate for [information about car] was viewed by our team members here at [repair shop name].”

 

This lets them know the reason they reached out has been validated. Make to follow that opening line with information about when they can expect their estimate or a phone call. This is the best way to explain your reason for reaching out. This is also an opportunity to provide them with reading material such as awesome blogs from your website, downloadable eBooks, or links to other services that might intrigue them.

Working out The Kinks

As we said earlier, communicating with leads via email can be stressful if you’re not used to it. But more often, people prefer to talk and set things up through email. The more you do it, the easier it will be. At Stratosphere Studio, we want to help you figure out the steps best for you. If you’re nailing the emails to leads but are lacking in areas like providing beneficial content in the emails, let us know! We love the collision repair and body shop industry. We’re experts! Our team is dedicated to helping you with email blasts, advertisements, content creation, and more. If this sounds like something you need, reach out! We’d love to hear your story.

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4 Advantages of Adding Video to Your Auto Repair Website

Have you ever heard the phrase “show, don’t tell?” We bet you have. Today, we want to talk about the importance of that phrase and how it applies to video marketing for your website. There are so many advantages of adding video to your auto repair website. According to WordStream, 87% of online marketers use video content and one-third of online activity is spent watching a video. The simple fact is that people are enjoying video content more and more. It’s easier to get the information you need/want from a video than reading pages and pages about it.

Why Adding Video to Your Auto Repair Website Will Increase Your Success

According to VideoBrewery, 46% of online video viewers take some action after viewing an ad or video. Wouldn’t you want your visitors to see a video about your shop and its services, then fill out a form to become a lead? We think most auto repairs shops would. That is why we want to talk to you about the advantages of adding video to your auto repair website! At Stratosphere, even we are about to embark on our own video journey (so stay tuned).

Better Brand Representation

Almost everything is done online these days. From shopping to working to communicating and so much more. While this is great for our day-to-day lives, it can be difficult for online users to associate names with faces through all the content being thrown out there. If you truly want your auto repair shop to stick out from your competitors in the area, video is a great way to represent and showcase your brand. Emotions and experiences connect people. The more you can get video of your shop’s processes, employees, techniques, or even updates in front of your audience, the more trustworthy and human you appear.

Video will display your brand’s personality. Maybe some of your shop guys have a great sense of humor and love talking about what they do. So, put them on camera to talk about your business! It builds a sense of who you are. People love hearing about what others are passionate about and what better way is there than to capture it on video.

Improves Google Ranking

If you look at Google’s ranking factors, you see they look at quite a few things (okay maybe hundreds of things). Two important things they look at are multimedia and a user’s “dwell time.” Video is a strong content quality signal that alerts Google to a relevant source of material as it combs through your site. “Dwell time,” is how long a visitor stays on your website. Google is looking to see the time spent on the pages of your site because, well, the longer the better. Longer = quality content in this world. A video is a great way to capture and keep a visitor’s attention.

Showcase Your Best Side

You always want to show-off the best parts about your business. You know your repair shop has the best tools in the area, the best technicians, and the best overall operating space. So, why not let your customers see that side? When looking at the advantages of adding video to your auto repair website, this reason alone should grab you. What’s great is that video content doesn’t need to be long. Most users will only sit and watch a video for 3 minutes or less.

This could be as simple as a quick video explaining what you’re working on for the day, how you do something, displaying updated tools, or introducing different employees every week. When your customers see you at work, they will trust that you do a bang-up job!

Display Previous Customers’ Testimonials

If you have a hard time saying it yourself, have someone else do it! At Stratosphere, we talk all the time about getting reviews for your business. Well, why not get them on video! As long as you ask permission first, have some happy customers share why they love coming to your shop on-screen. It will help humanize your business and shed light on everything you’re doing right. Real people sharing real reviews will bring a level of truth you just can’t get through a Facebook post alone.

Have We Sold You Yet?

We only listed 4 to save you time, but these were just a few of the advantages of adding video to your auto repair website. If you would like to learn more about how to shoot video or having someone do it for you, reach out! We could talk to you all day about how much we love video marketing. If you have a camera (phone or otherwise), you’re ready. But, if you need some extra help, we’re here! We’d love to hear what ideas you have for your repair shop. And, as we mentioned earlier, we’re breaking into it ourselves. Keep an eye out for some short videos coming your way soon.

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Why is My Auto Repair Website Not Ranking?

So, you’ve been doing everything you can to work on your inbound marketing. You now have a rock-solid website and have been working to create great content. But, maybe you’re not getting the results you’ve been hoping for. While everything may look great on paper, your website just isn’t showing up in Google’s search results as well as you’d hope. You’re probably asking, “why is my auto repair website not ranking like it should be” all too often. So, let’s talk about it! We want to make sure you understand why your repair website isn’t ranking and ways to improve!

Why is My Auto Repair Website Not Ranking?

From the outside, the basic standards of SEO appear simple – you create great, engaging content and use/build links. But, on the inside, SEO can be much more complicated. There are many different reasons your auto repair website isn’t ranking including better-looking sites from tough competition and a lack of great links. When you’re trying to manage your business, it’s easy to miss a lot of the factors you need to guarantee your digital marketing and inbound success. Below we’ll talk about some of the most common reasons your auto repair website is no longer ranking and provide some insight as to how to fix it.

Common Problems with Ranking…

  1. Competition

You’ll always have competition in this industry. As more auto repair shops become equipped with superior technology, their websites will showcase that. Most of your competition will be from other repair shops paying for spots or use keywords. Your competitors may be using keywords such as “bumper repair” in order to rank. If you try to use those same keywords, you will never rank because the results page is flooded with results from other sites using that phrase.

At Stratosphere, we talk a lot about targeting your audience specifically. The best way you can do this is to think about what your customers are searching for. Instead of a simple keyword of “bumper repair,” try something more specific like, “How much is bumper repair.” You can also at a more geo-specific location to your keyword.

  1. Consistency

Another reason your site might not be ranking is due to a lack of content or “light” content. Google has algorithms designed to seek out the most unique, relevant, and strong content. The most successful pages have the most of each of those. If your blog is only updated once every so often and each post is less than a few hundred words, you’re doing something wrong. Luckily for you, this problem is simple to fix and we can help you. Our team of expert bloggers and SEO specialists can write substantial content worthy of your inbound links.

The best thing to do here is to start lengthening short content and editing existing content for value. Be sure your pages have optimized headings and subheading with relevant keywords. Stick to a posting schedule. It doesn’t have to be every day, but once a week or bi-weekly is a great place to start.

  1. Optimize Your Pages

Google combs through your website with bots to make sure everything you post is relevant and matches what you are offering. This so important when it comes to on-page optimization. Every page on your website should have titles, subheadings, and XML sitemaps. These play a vital role in helping Google understand your site. You might have strong content and links but if your site still isn’t ranking it could be because of bad on-page optimization.

  1. Poor Links

Put very simply, inbound links throughout pages and posts keep visitors moving throughout your site. Outbound links will take them to other helpful resources. Google’s algorithms will determine if a page is the best result for a keyword based on the relevance and value of inbound links. When your website has more links, it will rank better. But not all links are created equal. Links from a website that fit inside the auto industry and auto repair niche will be more successful for you than links related to say, food or beauty. It sounds like a simple concept, but these concepts are forgotten all too often.

The same idea for outbound links to other sites goes for link building. You don’t want a link to your website showing up on a terrible website about something not related to the auto industry. There are lots of ways to make great link building happen including entering town business competitions or sponsoring a local event.

Optimizing your website to rank better for organic searches is a long process and requires a lot of effort. But done right, you’ll have more and more visitors to your site every month. Stratosphere Studio has helped many of our clients reach over 20,000 visitors to their website each month, bringing more people into their shop. If this sounds like something you want, reach out! We are always looking for a chance to stretch out marketing and inbound muscles to get you where you need to be.

 

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