With the abundance of technology in today’s world, your repair shop business is being given so many resources to improve the way you sell to customers. Many of these resources are often free or inexpensive and fairly simple to use, like websites. And, hopefully, by now your repair shop is utilizing the many wondrous features of a website. But one aspect of managing a high-functioning website that will bring an influx of leads and traffic to your website is a Call-to-Action (CTA).
You probably have an idea of what a CTA is based off print or some digital adds trying to get you to take a specific action. You hear them all the time on the radio or read them in the local newspaper. You might even start to notice them in television commercials. Someone is usually selling something and enthusiastically asks you to “come on down!”
Below, we will discuss what exactly a call-to-action is, how to effectively use it on your repair shop’s website, and why it is so important to your business.
What Exactly is a Call-to-Action?
Okay, so you are a repair shop. You know (or should be able to guess) what your customers’ needs are when they visit a site. So, let us take a look at your website from the perspective of your customer:
A visitor on your site has just gotten into a minor accident. He wants to find out potentially how much repairs are going to cost for the current damage before filing an insurance claim. They look around your site for information and comes across a button to get a free online quote with your company. You have provided him with a clear direction that encourages him to take another step further into your website. This button allowed this customer to easily access the information he needed, building a positive association with your business.
In this example, the visitor clicked on a button. Buttons are the most common example of a CTA on websites. As a frequent internet user, you see CTAs all the time and probably do not even recognize them. They can take the form of a sign-in or login option on your favorite social media platform or be a simple “download” button when you find a picture you want to save.
Why is Using CTAs So Important?
Call-to-actions help make visitors to your page do something. It really is that simple. CTAs can be a button to fill out a form, sign in, or view something specific. They direct a strong focus and provide a map to an end goal.