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Using Calls-to-Action on Your Repair Shop’s Website

With the abundance of technology in today’s world, your repair shop business is being given so many resources to improve the way you sell to customers. Many of these resources are often free or inexpensive and fairly simple to use, like websites. And, hopefully, by now your repair shop is utilizing the many wondrous features of a website. But one aspect of managing a high-functioning website that will bring an influx of leads and traffic to your website is a Call-to-Action (CTA).

You probably have an idea of what a CTA is based off print or some digital adds trying to get you to take a specific action. You hear them all the time on the radio or read them in the local newspaper. You might even start to notice them in television commercials. Someone is usually selling something and enthusiastically asks you to “come on down!”

Below, we will discuss what exactly a call-to-action is, how to effectively use it on your repair shop’s website, and why it is so important to your business.

What Exactly is a Call-to-Action?

Okay, so you are a repair shop. You know (or should be able to guess) what your customers’ needs are when they visit a site. So, let us take a look at your website from the perspective of your customer:

A visitor on your site has just gotten into a minor accident. He wants to find out potentially how much repairs are going to cost for the current damage before filing an insurance claim. They look around your site for information and comes across a button to get a free online quote with your company. You have provided him with a clear direction that encourages him to take another step further into your website. This button allowed this customer to easily access the information he needed, building a positive association with your business.

In this example, the visitor clicked on a button. Buttons are the most common example of a CTA on websites. As a frequent internet user, you see CTAs all the time and probably do not even recognize them. They can take the form of a sign-in or login option on your favorite social media platform or be a simple “download” button when you find a picture you want to save.

Why is Using CTAs So Important?

Call-to-actions help make visitors to your page do something. It really is that simple. CTAs can be a button to fill out a form, sign in, or view something specific. They direct a strong focus and provide a map to an end goal.

Uncategorized /

Link Building For Your RV Repair Shop’s Website

You may be scratching your head wondering, “what the heck is link building?” Well, the good news is, we at Stratosphere Studio are here to help. If your RV repair shop already has a Facebook page or website, you are a step or two in the right direction for attracting more visitors to your online presence and your in-person shop. However, there are other ways to drive EVEN MORE traffic to your websites and ultimately your shop.

Link Building For Your RV Repair Shop’s Website

 

So, let’s get started! Here, we’ll take a look at what link building is, why businesses (including yours) should use link building, how you can’t start the process, and the most important Do’s and Don’ts of link building.

What is Link Building?

Remember a time when a strong way to build contacts and interest in your company was tossing some of your business cards around town? Or, you could ask a local shop to display a brochure detailing how great your business is and what you have to offer. This would drive word of mouth awareness and really get your business going. This process still works, but most people do their searching for new businesses online.

Which is why you should think of link building as a high-tech, digital version of the standard business card swap. Link building is a way of driving referral traffic from other local company’s websites that link to your site This helps Google identify you as the best option in town for your customers. Obtaining these local links are a great way to prove your relevancy and importance in your surrounding areas when someone searches for you.

Why You Should Utilize Link Building

Link building is the best way to improve your website’s authority. Many businesses do not always know they can or should use this process to improve their business overall.

RV Marketing /

$1.5M in web leads for an RV repair shop, here is how we did it.

2017 was a banner year for the RV industry. As I write this, it is mid December and already the RV manufacturers have shipped out over 500,000 brand new units to dealers. 2018 is already shaping up to be better than 2017 if you can imagine that.

2017 was also a great year for one of our customers- Coach Specialists in Texas. To date just in 2017 we have generated over $1.5 Million in leads for their repair shop of which $1.3 Million are confirmed sales.

How is that possible you ask?

Well we accomplished it through a three part digital marketing strategy- Blogging, call to action, analytics.

Let me break it out by tactic.

Smart ways to convert your collision repair website visitors into leads

Image of collision repair marketing

When we talk to collision repair shop owners about their digital marketing, a common concern among them is the process of acquiring leads.  Because lead generation is crucial for long-term sustainability for any business, we understand and appreciate our clients’ concern.  Are you, too, concerned about acquiring more leads for your auto body shop?  Fortunately, your collision repair shop website is one of the strongest tools you can use towards building a successful lead acquisition strategy.

Convert website visitors into leads with strategic calls to action.
In previous blogs, we’ve addressed how you can improve your website traffic with keywords and strong design tactics, but the next step is to convert those visitors into leads.  The best way you can accomplish this is through what we call a “call to action,” which is a line or button inviting your visitor to take action.  For instance, you could invite your website visitor to do something as simple as giving your shop a call or you could provide a special offer or service.  By offering a great incentive, you increase the likelihood of capturing your visitor’s contact information.

Here are some great incentives for any collision repair shop: