A great deal of work goes into running an auto dealership. On top of that, many people in the business wear multiple hats, tackling everything from customer service to employee training, and from payroll to marketing. Often, there just isn’t enough time in the day for everything you’re responsible for. Therefore, you’re going to need smart marketing strategies that can be implemented easily and effectively.
Do you already employ content marketing methods for your dealership? If so, then perhaps you already know how successful this type of marketing can be for bringing you more business. If you haven’t experienced the benefits of blogging for your car dealership yet, then be aware that it is very easy to make a mistake that could render your hard work useless.
To help you avoid common blogging errors that many businesses make, here is the Stratosphere Studio list of DOs and DON’Ts for auto dealership blogging:
DO concentrate on writing useful, relevant content.
It’s important that you write from the perspective of your customers. What questions do they typically ask? Make a list of the top 25 questions you hear on a daily basis and start answering them, one by one. There’s a strong chance that your next potential customer might type one of those questions into a search engine, which could lead them directly to your website.
DON’T write in marketing speak.
If you’ve been in marketing for a while, you might need to work hard to change your thinking. Instead of calling upon your go-to advertising language to advertise your dealership, you’ll need to develop a new voice for your blogs. Be personable, natural, and helpful. Keep in mind that no one wants to read a three-paragraph ad, so make sure your blog doesn’t sound like that.
DO blog as frequently as you can.
In order to get your blog noticed by search engines, you’ll need to blog frequently and consistently. Once a week is a good rule of thumb for business blogging. If you’re able to blog even more often than that, then go for it!
DON’T blog intermittently.
Blogging doesn’t impact your success over night. Instead, it takes time and dedication, but offers a huge payoff. So avoid blogging only whenever the urge strikes (if it’s less than once a week). If you only blog every once in a while, you won’t see great results.
DO optimize your webpages for search engines.
In order to be found by search engines, you will need to make sure your blog pages are optimized. If you blog answers to the questions your customers tend to ask, this process can happen naturally. Yet, it’s still a good idea to investigate which keywords and keyword phrases you should include so that you can be strategic.
DO call in the professionals if you’re in need of help with your auto dealership marketing.
If you’re looking for a digital marketing agency to take your website to the next level, at Stratosphere Studio we can develop the perfect strategy for your car dealership. We can produce a comprehensive digital marketing proposal for you or provide individual services, such as website design, blogging, search engine optimization, and more. We are offering low-cost trial packages that can match any business’ budget. We specialize in automotive marketing and work with some of the top auto dealerships, auto body shops, and car repair shops across the country. Call us today!