Should I use Instagram in my collision repair marketing?

With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in.  Of course you want to be as effective as possible in marketing your shop, but you don’t want to spread...

Should I use A/B testing in my collision repair marketing?

Lots of collision repair shops we encounter at Stratosphere Studio have become much more sophisticated in their marketing techniques.  This is a wonderful trend that we’ve noticed and we’re happy to see it paying off in the form of higher traffic and increased body shop revenue.  As the automotive industry...

Should I buy online ads to boost my collision repair marketing?

In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise.  You can go the old-fashioned route of print ads and coupon mailers.  You can go the expensive route of radio spots, TV spots, and billboards.  You can throw caution to...

How to use honesty as a blogging tool in your collision repair marketing

If you are still fairly new to blogging for your auto body shop or if you’ve been blogging for a while and you’re looking for some fresh ideas, it’s always a good idea to revisit the automotive business from your customers’ perspectives.  When you put yourself in your customers’ shoes,...

How to find the best agency to handle your collision repair marketing

If you are the owner of an auto body shop, you, like many of our clients, are likely overwhelmed with the many job roles you are performing.  While it can be extremely rewarding to run a body shop, it can also be very stressful—especially if you are having to take...

What is lifecycle marketing for collision repair shops?

We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication.  One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.”  If you run a collision...

The top 5 reasons why social media is essential for collision repair marketing

With the many marketing avenues available to business owners these days, you might feel a little overwhelmed.  This is an issue that comes up over and over again for our collision repair clients.  They want to know specifically whether social media marketing is necessary and how it might be important...

Troubleshooting 5 common collision repair shop marketing problems

One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesses, but that marketing just isn’t translating to sales.  This can be a huge frustration—especially when you’ve been devoting so much...

5 easy tips for staying engaged with your collision repair shop customers

As you have probably experienced yourself, people are bombarded with advertisements all day, every day.  Ads haunt our peripheral vision on the highway, obscure the webpages we’re trying to view online, barrage our televisions, and litter our mailboxes.  Advertising is unavoidable—especially in this day and age, with our increasingly immediate...

Collision repair marketing and the anatomy of a good blog

When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value.  You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...