The DOs and DON’Ts of lead generation for auto body shops

August 2 2013

Do and dont 300x150 The DOs and DON’Ts of lead generation for auto body shops

At Stratosphere Studio, we care about our clients’ numbers of website visitors, their top-performing content, their social networking success, and more.  However, our ultimate focus is to bring more leads to our clients.  For an auto body shop, one new lead is usually the equivalent of one new car coming into the shop for business.  For our top shops, we’ve been able to bring them over 50 new leads per month, increasing their business substantially. 

Would you like to bring in over 50 more cars to your collision repair shop each month?  The key to this is lead generation and there are plenty of right and wrong ways to go about it.  To increase your odds of success, here is our list of lead generation DOs and DON’Ts:

call to action 300x200 The DOs and DON’Ts of lead generation for auto body shops

DO use a strong call to action.
One of the best ways to generate leads for an auto body shop is to post calls to action throughout your website that take visitors to landing pages where they can input their contact information.  In order to get people to even consider clicking on your call to action (CTA), however, you must choose something thoroughly inviting.  Usually this includes a special offer, like a discount on your services or a coupon for a free estimate.  Take the time to come up with what might be most attractive to your customers.

DON’T forget to follow up.
Once a visitor clicks on your CTA and submits their information, be sure to follow up immediately.  If they’ve requested a coupon, then have it set to pop up automatically.  If they’ve requested an appointment or estimate, then contact them immediately to confirm their appointment.  Following up is important for demonstrating what kind of customer service your shop provides.  Just because the interaction is online, doesn’t mean it lacks importance.

leads 300x157 The DOs and DON’Ts of lead generation for auto body shops

DO invest in lead nurturing.
Once you have lead information, you might be wondering what to do with it.  Well, you must nurture it, of course!  That means you need to add that lead to your database and follow up with additional correspondence.  Often, this maintained through email and direct mail.  You can send coupons as they become available, invite your leads to enter contests, or perhaps send links to your blogs or videos.  There’s no need to bug your database of leads constantly, but a regular schedule of correspondence could be mutually beneficial. 

DON’T forget to call in the professionals.
If you’re looking for a digital marketing agency to bring your auto body shop more leads, at Stratosphere Studio we can develop the perfect strategy for you.  We can produce a comprehensive digital marketing proposal for you or provide individual services, such as website design, blogging, search engine optimization, email marketing, and more.  We are offering low-cost trial packages that can match any shop’s budget.  We specialize in auto body shop marketing and work with some of the top shops across the country.  If you’re ready to bring more business to your shop, then contact us today!

leadsbook cover shops The DOs and DON’Ts of lead generation for auto body shops
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