What is lifecycle marketing for collision repair shops?

We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication.  One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.”  If you run a collision...

How to convert your auto dealership website visitors into leads

If you are worried about how much traffic your auto dealership website is getting every month, that’s certainly a valid concern and something we recommend that you monitor on a regular basis.  Yet, did you know that there is something even more important than getting people to visit your website? ...

Auto dealership marketing questions answered: what is a call to action?

In our mission to help auto dealerships improve their marketing strategies, we’ve gotten this question many times at Stratosphere Studio: “What is a call to action?”  Are you asking yourself the same question?  Let me help clarify: a call to action is simply a line or button on your car...

The DOs and DON’Ts of lead generation for auto body shops

At Stratosphere Studio, we care about our clients’ numbers of website visitors, their top-performing content, their social networking success, and more.  However, our ultimate focus is to bring more leads to our clients.  For an auto body shop, one new lead is usually the equivalent of one new car coming...

How to convert your auto body shop website visitors into leads

It is common for body shop owners to worry about how much traffic their websites are getting every month.  That’s certainly a valid concern and something we recommend that you monitor on a regular basis.  However, there is something that is even more important than getting people to your site. ...