Should I use Facebook in my auto dealership marketing?

October 11 2013

facebook 300x140 Should I use Facebook in my auto dealership marketing?

At Stratosphere Studio, we strongly recommend that you make the quality of your website a priority before you dive into social media.  In our research, we’ve seen too many auto dealerships with strong social networking strategies, but very poor websites.  If your website looks great, is optimized for search engines, and has plenty of excellent content, then definitely give social networking a shot.

With all the social networking avenues available to auto dealerships, it can be tricky to choose exactly which paths to take.  What might work well for one dealership might not work for another.  When it comes to social networks, one of the most reliably successful platforms is Facebook.  These days, it’s hard to find anyone who isn’t using Facebook.  And people are using it more often to follow their favorite businesses in order to learn about special offers and helpful information.  If you’re ready to explore Facebook’s potential, then you should go for it.  

To get the most out of Facebook for your auto dealership, follow these tips:

web surfing 300x199 Should I use Facebook in my auto dealership marketing?

·        Post regularly.
If you post status updates too frequently on Facebook, you risk annoying your fans, but if you don’t post enough, then you might be forgotten.  Since many people check their Facebook news feeds frequently throughout the day, it’s usually best to post something at least once per day. 

·        Post relevant and interesting material.
Instead of posting random jokes or irrelevant facts, try to post only material that pertains to your auto dealership and the automotive industry.  The best way to use Facebook is to get people engaged in the material you’re posting.  Ask questions of your fans and invite questions from them, as well.  Post calls to action, links to blog posts, and photos of your facilities.  Be thoughtful about what you post and your fans will reward you with their interest.

·        Respond to comments and questions immediately.
If someone comments on your Facebook posts, it’s important that you respond right away.  When it comes to social media, there’s a very short shelf life for unanswered comments and questions.

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·        Have a personality. 
One of the greatest aspects of social networking is that you can have a real voice.  Try to avoid using a generic, newspaper voice when you post status updates on Facebook.  Instead, suit your tone to fit your material, whether it’s funny or serious or anything in between. 

Need help with your auto dealership marketing? 
At Stratosphere Studio, we specialize in digital marketing for car dealerships, auto body shops, and auto repair shops, and we offer a variety of affordable services, including blogging, social networking, website design, search engine optimization, and more.  Tom, our company’s founder, once owned his own auto body shop before using his marketing expertise to help other shops.  We’ve even been featured in Fender Bender for our knowledge of automotive marketing.  If you need an agency to help your auto dealership, give us a call today.

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