If you’ve been following our posts, then you already know that you can dramatically increase your auto dealership customer base with a well-managed website. When you keep your website in great shape, you will gain more and more web traffic each month, along with plenty of leads coming in. At Stratosphere Studio, we’ve found that the best way to keep your website in top-notch shape is to have an excellent website design, a strong content marketing plan, and strategic calls to action.
What do you mean “call to action”?
A “call to action” is a line in your auto dealership marketing that invites the viewer to take action. It can be as simple as “Visit our website!” or “Call today!” Another type of call to action involves providing an offer or service in return for contact information. For example, you could provide a special discount in exchange for your website visitor’s name, email address, and phone number. You could then add their information to your contact database and include them in your lead nurturing campaigns, which might involve follow-up emails or even phone calls. As your number of leads increases, you should soon see an increase in your number of car dealership customers. With every coupon downloaded and every appointment scheduled, you earn more sales for your business.
Which calls to action work best for auto dealership lead acquisition?
All you need to do in order to create a great call to action is to put yourself into your customers’ shoes. What would they be interested in? Customers often respond to special offers, such as discounts on parts and labor or on services. Customers also like online appointment scheduling, so don’t forget to include this option on your website.
Where can I use calls to action on my website?
Calls to action can and should be used nearly everywhere in your marketing. They can go after blog posts (see ours below), on sidebars, in email messages, and even right in the middle of your homepage. The trick is to avoid using too many calls to action on the same page, since you don’t want to dilute your message. If you make your page too busy with buttons, your website visitor might get overwhelmed and skip over to another dealership’s website. One or even two per webpage should be fine. You can also run tests on your calls to action to see which ones work better for generating leads. As you analyze what your customers respond to, you can tailor your messages and their placement in your online marketing.
Need help with your auto dealership marketing?
At Stratosphere Studio, we are offering a variety of affordable services to fit any dealership’s budget, including website design, search engine optimization, social networking, blogging, and more. We are a digital marketing firm that specializes in marketing for auto dealerships, auto repair shops, and auto body shops, and are proud to work with some of the top shops in the U.S. We’ve even been featured in Fender Bender for our expertise in automotive marketing. If you need an agency to help you, give us a call today.