The DOs and DON’Ts of an auto dealership landing page

auto dealership marketing

It is a multi-step process to boost your auto dealership online presence.  The good news is that, if you have started to create landing pages for the calls to action on your website, then you are well on your way towards strong lead generation.  If you’re not familiar with the term, a landing page is simply a page on your website that is dedicated to capturing lead information.  It is the page that your call to action will link to, providing your website visitor with a platform to provide their contact information in exchange for your special offer or service.

A good landing page can mean all the difference for your dealership’s lead acquisition.  When you have an unappealing, ineffective landing page, your website visitor will probably click off of it right away.  To give your page (and car dealership lead database) a fighting chance, develop a page that would appeal to you, if you were the customer.

Here are the DOs and DON’Ts for creating an effective landing page for your auto dealership website:

DON’T have too much text.  When visitors arrive at your landing page, you want to capture their attention right away, so don’t risk boring them into leaving by having too much text on the page. 

auto dealership marketing

DO keep it short and sweet.  Use clear, concise language and stick to the point.  You’ll need just a few short paragraphs of explanation, a title describing the special offer or service, and a contact submission form.  Use bullet points and bolded words for clarification.

DON’T have too many boxes to fill out on your submission form.  Once again, you want to be very careful not to overwhelm your landing page visitor.  If you demand too much information for them to fill out, they might not think it’s worth their time. 

DO make your form easy to manage.  Request only the information you really need, like name and email address.  Brevity is the key to creating great landing page forms.

auto dealership marketing

DON’T include your full navigation bar on the page.  If you include your navigation bar on your landing page, it makes it too easy for someone to get distracted from the page’s purpose. 

DO limit your navigation or hide it completely.  While this won’t prevent anyone from clicking the “back” button or another tab on their browser, it will help to make your offer the focus of attention.

Need help with your auto dealership marketing?  Hire a professional agency that specializes in marketing for the automotive industry.
At Stratosphere Studio, we specialize in marketing for auto dealerships, auto repair shops, and auto body shops, and can significantly boost your business with our internet marketing strategies.  In fact, we’ve helped our top shops to earn over 50 more leads per month.  If you’re tired of agonizing over your auto dealership marketing and would like to bring more customers into your dealership, then give us a try.  We offer low-cost trial packages that can match anyone’s budget.