Why is storytelling important in collision repair marketing?

In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been delivering to consumers for decades.  Maybe you believe that it will impress customers and help you look more professional.  Maybe you’re simply out...

Our top tips for branding your auto dealership online

Eventually, nearly every auto dealership in this country finds itself in a serious discussion about branding.  This might happen when the dealership is just in the developmental stage or it might happen well after the business has been established and maybe just needs a fresh face.  The automotive industry is...

Tips for effectively branding your auto body shop online

At some point, every business finds itself in an important discussion about branding, whether it’s in the beginning stages of developing the business or some years down the line when it’s time for an update.  Because the collision repair industry is fairly large and you can find several body shops...