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Is your estimate sufficient body shop marketing to make the sale?

Some good old fashioned clever body shop branding can increase customer conversions   When someone is considering taking their car to you, what do you give them to aid their decision?  Is your estimate enough to complete the sale? What do you have on hand RIGHT NOW to make your case to the customer to… Read more »

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Can clever marketing fix a recurring CSI problem?

We work with a lot of shops, and all of our clients do superior work. Our clients care about their customers and it is no surprise that they pay very close attention to their CSI scores. Not only does it affect their DRP status, but also it can easily lead to a bad reputation if… Read more »

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Is your body shop’s website bringing you new leads?

Increase traffic, increase leads, can your shop’s  CURRENT website do this? About three months ago we started doing the inbound marketing for a body shop in Tucson Arizona called O’Reilly Collision Centers. They are a great shop and have been named ABRN’s top shop for the last two years in a row. They are probably… Read more »

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Inbound marketing for body shops (how it works)

In the upcoming March edition of the collision industry’s leading social media channel “Collision Hub” asked me to do a guest expert article on blogging for body shops for their latest issue of “The Hub”. In that article I mention doing a demonstration of the inbound marketing process for body shops. Here is that demo:… Read more »