Some good old fashioned clever body shop branding can increase customer conversions
When someone is considering taking their car to you, what do you give them to aid their decision? Is your estimate enough to complete the sale? What do you have on hand RIGHT NOW to make your case to the customer to choose your shop?
Some shops have absolutely nothing to hand to their customers to earn their business. Sure the customer is at your shop and is getting an estimate, and maybe they are having a look around, but what about after they leave the shop. What is doing the selling for you when they leave and make their decision?
We work with a lot of shops, and all of our clients do superior work. Our clients care about their customers and it is no surprise that they pay very close attention to their CSI scores. Not only does it affect their DRP status, but also it can easily lead to a bad reputation if left unchecked.
One of our clients kept getting a low score on a question that they know they could easily change if they could just get the customer to remember it. The question was “did the shop thoroughly explain the repair process to you”.
Increase traffic, increase leads, can your shop’s CURRENT website do this?
About three months ago we started doing the inbound marketing for a body shop in Tucson Arizona called O’Reilly Collision Centers. They are a great shop and have been named ABRN’s top shop for the last two years in a row. They are probably the first body shop in the country to start using Inbound Marketing.
At Stratosphere Studio, we handle the blogging the calls to action, and the keywords as well as all the social media for O’Reilly. Inbound marketing is a continual process and we are just finishing out our first quarter with them and I personally am pleased with the results. Want to see how we are doing?