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Category: Blogs

Can clever marketing fix a recurring CSI problem?

By stratoadminIn Blogs, Main BlogPosted February 25, 2012

We work with a lot of shops, and all of our clients do superior work. Our clients care about their customers and it is no surprise that they pay very close attention to their CSI scores. Not only does it affect their DRP status, but also it can easily lead...

Tags: body shop csi, body shop marketing tips, csi improvement
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Is your body shop's website bringing you new leads?

By stratoadminIn Blogs, Main BlogPosted February 23, 2012

Increase traffic, increase leads, can your shop's  CURRENT website do this? About three months ago we started doing the inbound marketing for a body shop in Tucson Arizona called O'Reilly Collision Centers. They are a great shop and have been named ABRN's top shop for the last two years in...

Tags: body shop internet marketing, body shop marketing, increasing body shop customers
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Inbound marketing for body shops (how it works)

By stratoadminIn Blogs, Main BlogPosted February 20, 2012

In the upcoming March edition of the collision industry's leading social media channel "Collision Hub" asked me to do a guest expert article on blogging for body shops for their latest issue of "The Hub". In that article I mention doing a demonstration of the inbound marketing process for body...

Tags: blogging, body shop marketing, Inbound marketing
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How do you know if your business and brand are on the right path?

By stratoadminIn Blogs, Main BlogPosted February 9, 2012

Is your business, branding and marketing on the path to success? First let me tell you this is not a SEO keyword building, 5 quick tips and then click on a landing page kind of article. Those certainly have their place and I will definitely be churning them out. In...

Tags: branding, business, business building, marketing on the right track
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Dealerships: sell more cars using these internet marketing techniques

By stratoadminIn Blogs, Main BlogPosted October 27, 2011

Every dealership has a website, and every dealership has an online inventory. In fact most dealerships have a full time Internet manager. It’s also no secret that nearly everyone searches online before buying a new or used car. So how do you lead these shoppers to your site, to your...

Tags: blogging, dealerships, Inbound marketing
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What the hell is content marketing?

By stratoadminIn Blogs, Main BlogPosted September 6, 2011

I'm glad you asked.  Content marketing is the production and publishing of topical information relevant to the business you are in. This can come in many many forms such as slide shows, white papers, video, e-books, blog posts, webinars, podcasts, etc. The purpose of these publications is to get found...

Tags: blogging, business building, Content, marketing, SEO, slide show, webinar, white paper
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Stratosphere Studio's first blog post

By stratoadminIn Blogs, Main BlogPosted September 5, 2011

Do you remember your first Internet experience? What did you search for? I was in college when the Internet first came to prominence. I remember I was in a marketing class at the Lowder business building at Auburn University. The computer labs in that building were state of the art. ...

Tags: blogging, early web searches
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