5 things you should NEVER do in collision repair marketing

When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as good as professional chefs or garage band guitarists think they could rip a solo on stage like Slash.  The reality...

The DOs and DON’Ts of auto body shop blogging

When you run a collision repair shop, you have a lot of responsibilities, which might include anything from repair work to employee training, and from customer service to marketing.  With the many hats most body shop owners wear on the job, you don’t have any time to waste.  That’s why...