It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly. It can be disconcerting when this happens—especially if your lead numbers aren’t even coming close to your 3-month average. Many factors can contribute to diminished lead numbers, so it’s not necessarily because you’ve done something wrong in your marketing. What is crucial to examine is the duration in which your numbers have been low and the extent in which they’ve dropped. If you track your website pageviews and incoming leads regularly, then you have probably caught the problem well before it would have the chance to get out of hand. Now, to get those lead numbers back up quickly, here are some things you can do:
Have a contest.
This is a great way to get your social networking fans more involved, while also spreading the word about your auto body shop. Design the parameters of your contest to be fun and easy to enter (if it’s too complicated, then people will be less likely to share their contact information with you). You can invite people to enter their information to win a free auto detail, some paint work, or another equally-enticing offer. Encourage “likes” on Facebook or retweets on Twitter, use hashtags on Instagram or host a pinning campaign on Pinterest—whatever social media that your shop is most involved with. If your contest is successful, consider hosting a new one every month.
Post your most enticing special offer.
When pageviews and lead numbers drop significantly, it’s time to bring out the big guns, and that means offering up your best deal. Post a coupon for a large discount on repairs, offer a free rental car, offer custom paint work—the sky is the limit. Experiment with what appeals to your website visitors the most.
Write more blog posts.
This is one of the best ways you can boost all of your website numbers—not just leads. Write several blog posts a week for one month and see what happens—you’ll be pleasantly surprised. Just be sure to address questions that your customers might seek answers to and write genuinely helpful content. Seal the deal with an attractive call to action at the end of each post. This can take a lot of time and energy, but the payoff will be worth it, since that content will continue to live on your website, attracting leads for months and years to come.
At Stratosphere Studio, we are experts in collision repair marketing.
If you have questions about your auto body shop marketing strategies, we would be happy to help. Our team specializes in marketing for all branches of the automotive industry, including collision repair and auto mechanical repair. We offer many services, such as professional blogging, search engine optimization, website design, social networking, and much more. Our most successful shops are earning 50 new leads per month and yours can, too.