Some good old fashioned clever body shop branding can increase customer conversions When someone is considering taking their car to you, what do you give them to aid their decision? Is your estimate enough to complete the sale? What do you have on hand RIGHT NOW to make your...
Month: February 2012
Can clever marketing fix a recurring CSI problem?
We work with a lot of shops, and all of our clients do superior work. Our clients care about their customers and it is no surprise that they pay very close attention to their CSI scores. Not only does it affect their DRP status, but also it can easily lead...
Is your body shop's website bringing you new leads?
Increase traffic, increase leads, can your shop's CURRENT website do this? About three months ago we started doing the inbound marketing for a body shop in Tucson Arizona called O'Reilly Collision Centers. They are a great shop and have been named ABRN's top shop for the last two years in...
Inbound marketing for body shops (how it works)
In the upcoming March edition of the collision industry's leading social media channel "Collision Hub" asked me to do a guest expert article on blogging for body shops for their latest issue of "The Hub". In that article I mention doing a demonstration of the inbound marketing process for body...
How do you know if your business and brand are on the right path?
Is your business, branding and marketing on the path to success? First let me tell you this is not a SEO keyword building, 5 quick tips and then click on a landing page kind of article. Those certainly have their place and I will definitely be churning them out. In...
Learn the inbound marketing process in just under a minute!
The Inbound Marketing Process Explained We are an outsource provider of inbound marketing to companies and solo practitioners like you. My competitors in this market are largely former PR agencies or PR agencies looking to give clients what they are asking for which is an inbound or content marketer. I've...