When we talk to people about blogging for business, one of the first questions we get is usually, “How am I going to find time to blog on top of everything else I’m doing for my business?” Auto body shop owners often wear many hats—from fielding customer questions to overseeing big repair jobs, from handling mounting insurance paperwork to managing payroll. With how busy you are these days, it’s no wonder that you might be feeling too overwhelmed to add yet another task to your already overfilled to-do list.
Before you dismiss blogging as something you just can’t fit into your busy schedule, take a deep breath and consider our suggestions:
Hand it over to the experts. Time is money and your hands-on time is essential when it comes to your business. Instead of sweating over how you’re going to market your shop online, let a professional marketing company do it for you. At Stratosphere Studio, for instance, we specialize in digital marketing for auto body shops. Tom, our fearless leader, had his own body shop before founding Stratosphere. We offer marketing packages as low as $800 a month, which include our blogging services. Plus, we have tremendous success rates with our clients, bringing them over 50 more cars per month.
Simply make it a priority. If you would prefer to handle the blogging for your company yourself, then it’s imperative that you make it a priority. The benefits that regular, quality blogging can bring to your business are endless. You WILL see the payoff if you make blogging a priority for your shop, so shift some things around in your schedule to make it happen. Many body shop owners are already working overtime, so I know this is a lot to ask. Keep your eye on the prize, which is increased business. Think of it this way—when you see your shop’s income increasing as a result of your efforts, perhaps you’ll be able to hire more techs or administrative staff to take some of the burden off your shoulders.
3. Switch tactics. Another thing you can do is to change up your marketing tactics. If you find yourself spending a lot of time coming up with creative for print ads or shelling out money on radio or tv spots, transfer your energy to the digital marketing world. Invest your time and money in your website instead—even if it’s just as an experiment. I guarantee that you’ll be impressed with how effective and much more cost-effective online marketing can be for your body shop.
The truth is, if you’re ready to dramatically increase not only your website traffic, but also your customer base, then it’s time for you to begin blogging steadily for your auto body shop. Still don’t believe me? Then check out our top 5 reasons why you should be blogging for your shop. And check out our video below in which Tom explains how you can get more customers to your shop using the successful tactics we use at Stratosphere: