We do a lot of blogging for our clients here at Stratosphere, so we often find ourselves thinking about the concept of voice. Every blog post has a distinct voice behind it, a voice that is different from a DJ’s voice or a television reporter’s. It’s not a voice like...
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Look for results, not awards when choosing a digital marketing agency
Like it or not, if you sell a product or service you need to master e-commerce. In 1997 I won an e-cubed award. In fact I won two of them. I was just a junior in college and doing so helped me launch my career in trade shows. In the...
Meet Abby, our newest blogging and social media addition
Talk about being in the right place at the right time. My husband and I just moved to Bel Air, Maryland and were taking a walk down Main Street with our 3-month-old daughter, checking out the town. We checked out some of the little shops we passed, along with a...
So you say you want to rank #1 on Google? Read this first.
Get me on Google now! Every customer of ours, everyone of them wants to be ranked #1 on Google. I'm right there with you, so do I. My company has been successful in ranking our customers on certain keywords and are making progress for them on other keywords. But it...
Google's new "semantic search" might kill your website rankings
Google is really starting to piss me off. On the one hand Google is making my job more important and vital to busy business owners like you. And our growth is certainly beginning to reflect this demand for our services. But I have to tell you, running around all day...
How to get your website to outperform your best sales person
Your website can create more sales than your best sales people, you just need the right process. I just recently started working with a mold remediation specialist (www.the molddr.com)who had a decent website and was blogging, tweeting, doing Facebook, paid search and email marketing. By a lot of people's standards...
Is your estimate sufficient body shop marketing to make the sale?
Some good old fashioned clever body shop branding can increase customer conversions When someone is considering taking their car to you, what do you give them to aid their decision? Is your estimate enough to complete the sale? What do you have on hand RIGHT NOW to make your...
Can clever marketing fix a recurring CSI problem?
We work with a lot of shops, and all of our clients do superior work. Our clients care about their customers and it is no surprise that they pay very close attention to their CSI scores. Not only does it affect their DRP status, but also it can easily lead...
Is your body shop's website bringing you new leads?
Increase traffic, increase leads, can your shop's CURRENT website do this? About three months ago we started doing the inbound marketing for a body shop in Tucson Arizona called O'Reilly Collision Centers. They are a great shop and have been named ABRN's top shop for the last two years in...
Inbound marketing for body shops (how it works)
In the upcoming March edition of the collision industry's leading social media channel "Collision Hub" asked me to do a guest expert article on blogging for body shops for their latest issue of "The Hub". In that article I mention doing a demonstration of the inbound marketing process for body...