Paul Speck has owned Rivergate Muffler & Auto Repair in Madison, TN since 2017, when he acquired this 20-year-old shop that offers the full gamut of mechanical repair services. He made it through the pandemic and is now motivated to get new customers. He works on both domestic and Asian...
Tag: auto body shop marketing
Utah Shop Owner Uses Geofencing Successfully in 3 Different Industries
TJ Gockley, the owner of Dent Master in Lehi, UT, is winning with geofencing, and not just for his body shop. In every case, it has worked work well for his body shop, RV/large truck repair business, and a cabinet distribution company. “When we were first approached about geofencing, we...
San Francisco Shop Getting Golden Results with Geofencing
Chris Alioto, co-owner of Alioto’s Garage with locations in San Francisco, Suisun City, and San Mateo, CA has been using geofencing with remarkable results for more than a year. “So, we got into geofencing because we've never really advertised. We never really had to because we have been here forever....
Geofencing Working for North Carolina Shop in Highly Competitive Area
Owner Brian Davies at Body Works Plus in Charlotte, NC, has 22 years in the body shop life. His career path was to become a mechanical engineer, so Davies isn’t afraid of new emerging technology. He knows the value of digital marketing, online reviews, landing pages, and targeted Facebook and...
How to React When Google Filters Reviews Unpredictably
Google has been filtering positive and negative reviews since the beginning, but it comes up from time to time when more people notice it. If you use Google for your business, you have likely encountered the fact that they filter online reviews. You also know how important they can be...
Top 4 Reasons to Embrace Geofence Marketing
As a business owner, if you don’t stay up on digital marketing trends you can easily be left behind. In today’s world, it’s all about the customer—their buying habits, their online experience, and the reviews they write about your company. It’s not new, but many marketers have figured out how...
Should I Claim My Repair Shop’s Google My Business Listing?
Google is a machine. We mean that in the obvious sense that it exists as a technological tool to help those using the internet and the sense that it is constantly working - turning out answers, websites, tools, directions, videos, images, and so much more. Google is probably the tool...
4 easy ways to track your collision repair shop’s special offers
If you’ve been implementing special offers to increase your auto body shop’s lead database and customers, then good for you! Special offers are a smart strategy for boosting your business. Now that you’ve made your promotions available and you’re starting to see the results in additional customers, you might be...
How to add mobile marketing to your collision repair marketing plan
Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology. We get news alerts on our phones, social network updates, text messages, emails, and so much more. More businesses are starting to employ methods that...
Should I use Instagram in my collision repair marketing?
With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in. Of course you want to be as effective as possible in marketing your shop, but you don’t want to spread...