For some of the auto body shop owners we’ve talked to, the idea of using video to market their businesses sounds time consuming and expensive.Shop owners are often open to the idea, but it just doesn’t seem worth the effort.If you feel the same way, then let me assuage your fears about video production.It doesn’t have to be overly time consuming or expensive and it can be worth every bit of effort you put into it.
First, here are some of the reasons why you should produce a video for your body shop:
It familiarizes people with your shop.
One of the biggest barriers to bringing in new business is a customer’s lack of familiarity with your shop.People tend to prefer environments in which they know what to expect.A video of your shop can provide this opportunity to your viewers.You could do a video tour of your shop facilities and introduce your staff.In doing so, customers will be able to get a feel for who you are and how your shop presents itself.If someone is on the fence about whether to choose your shop or a competitor’s, your video can be the advocate you need in order to win that customer’s business.
These days, just about everyone uses social media to support their business marketing strategies.When used properly, social media can successfully boost your website traffic and customer base.But how should a body shop use social media to be effective?
All it takes is a smart plan and dedication to make your body shop’s social media effective.Here are the Stratosphere Studio tips for doing it right:
Be on the right networks for your body shop.Not every social media outlet works for every shop.I would highly recommend Facebook, but the rest of the networks are up to you.Being on Google+ can help your search engine rankings, Twitter is good if you can manage constant interaction, LinkedIn is awesome for business connections, and YouTube is ideal for hosting videos.Instagram would be great for the shop that likes to visually document custom work—especially now that the program allows for video captures.Some shops might even benefit from Pinterest or Tumblr.It’s all about the personality of your shop and the amount of time you have to dedicate to social media.
Don’t think blogging drives traffic to your shop? Guess again.
We’ve encountered a number of skeptics when it comes to using blogging as a marketing tool.Lots of business owners are unaware that blogging is a surefire way to radically boost your website traffic.
As a digital marketing agency that specializes in auto body shop marketing, we’ve seen firsthand how well blogging works for shops.If your shop website is suffering from low numbers and little interest, then you should consider the ways a blog could boost your website traffic and, therefore, your body shop sales.
First of all, it gets the right keywords onto your site.
Some body shop owners struggle with search engine optimization and what that entails.Basically, your goal in marketing your shop online is to boost its search engine rankings so that more people will find your site.
The more traffic you generate, the more potential business you’ll earn. In order to boost your search engine rankings, you need to fill your website with the right keywords and keyword phrases.Here’s an area where blogging will help you out—it gives you a place to discuss all the ins and outs of your business, which will allow you to use all the keywords you need.Blogging equals SEO nirvana for shop owners.