As one of your greatest sales tools, it’s clearly very important to maintain an equally great website for your auto body shop. Pretty much every business these days at least has a website, but too many businesses—shops included—put very little thought and effort into their sites. That lack of effort...
Month: July 2013
The DOs and DON’Ts of social networking for auto body shops
Lots of businesses these days are taking advantage of all that social networking has to offer, including auto body shops. At Stratosphere Studio, we think this is a great trend and one that could potentially help a number of collision repair shops to increase their business. With so many shops...
The DOs and DON’Ts of auto body shop blogging
When you run a collision repair shop, you have a lot of responsibilities, which might include anything from repair work to employee training, and from customer service to marketing. With the many hats most body shop owners wear on the job, you don’t have any time to waste. That’s why...
Online vs. radio advertising: which should your auto body shop choose?
To close out our week of discussing the various types of marketing outlets available to your auto body shop, let’s address another big one: radio advertising. Are you on the verge of placing a buy with a local radio station, but you’re worried that you might be making the wrong...
Online vs. print advertising: which should your auto body shop choose?
The big topic we’ve been addressing this week is how online marketing stacks up against other types of marketing you might choose to try for your auto body shop. We’ve talked about television and outdoor advertising, so today I’d like to address another mainstay of body shop advertising, which is...
Online vs. outdoor advertising: which should your auto body shop choose?
We’ve been talking a lot about the different ways that an auto body shop might choose to advertise itself. With all of the media options out there, it can be tough to decide how best to spend your precious marketing budget. Many shops try a little bit of print advertising...
Online marketing vs. television: which should your auto body shop choose?
When our auto body shop clients first come to us for their digital marketing needs, they are usually very intrigued by what online marketing can do for their business, but they’re unsure of how it stacks up against other types of marketing, like television advertising. It is natural to ask...
How much would online marketing cost my auto body shop?
It can be a real guessing game sometimes, as far as how much money a body shop should spend in order to bring in more business. Spend too little and you might not reach anyone. Spend too much and it might turn out to be a waste of money. Whether...
How to write an eBook for your auto body shop
We’ve talked a lot about calls to action and incentives that you can provide in order to convert your website visitors into leads. Some of those incentives included special offers for your shop’s services, as well as the option of scheduling an appointment online. The other type of incentive we...
Off Page SEO scam exposed: Stop getting burned by your SEO Company.
How to spot bad off page SEO backlinking, and avoid getting scammed by your SEO company. This is a “here is how they getcha” article that needs to be written. I’m talking today about a major SEO scam that I see customers fall for all the time: Off page SEO...