Print vs. online advertising: which should your auto dealership choose?

The primary topic we’ve been discussing lately is how online marketing compares to other types of marketing commonly chosen by auto dealerships.  We’ve addressed television advertising, as well as outdoor advertising, so this week I want to talk about another mainstay of car dealership advertising, which is print marketing.  Many...

How much would online marketing cost my auto dealership?

Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business.  There’s always the fear that you might not spend enough and would risk not reaching anyone.  Then again, you could spend too...

Online vs. print advertising: which should your auto body shop choose?

The big topic we’ve been addressing this week is how online marketing stacks up against other types of marketing you might choose to try for your auto body shop.  We’ve talked about television and outdoor advertising, so today I’d like to address another mainstay of body shop advertising, which is...

How much would online marketing cost my auto body shop?

It can be a real guessing game sometimes, as far as how much money a body shop should spend in order to bring in more business.  Spend too little and you might not reach anyone.  Spend too much and it might turn out to be a waste of money.  Whether...