In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise. You can go the old-fashioned route of print ads and coupon mailers. You can go the expensive route of radio spots, TV spots, and billboards. You can throw caution to...
Tag: online advertising
Print vs. online advertising: which should your auto dealership choose?
The primary topic we’ve been discussing lately is how online marketing compares to other types of marketing commonly chosen by auto dealerships. We’ve addressed television advertising, as well as outdoor advertising, so this week I want to talk about another mainstay of car dealership advertising, which is print marketing. Many...
Online marketing vs. outdoor advertising: which should your auto dealership choose?
Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself. With so many media options available these days, it can be a real challenge to determine how you might best allocate your marketing budget. Dealerships often try a little bit of...
Online marketing vs. television: which should your auto dealership choose?
When our auto dealership clients first come to Stratosphere Studio for their digital marketing needs, they are sometimes concerned about how online marketing compares to older, more familiar methods, like TV, radio, or print advertising. Even some of the biggest auto dealerships in the country are very careful with their...
Online vs. radio advertising: which should your auto body shop choose?
To close out our week of discussing the various types of marketing outlets available to your auto body shop, let’s address another big one: radio advertising. Are you on the verge of placing a buy with a local radio station, but you’re worried that you might be making the wrong...
Online vs. print advertising: which should your auto body shop choose?
The big topic we’ve been addressing this week is how online marketing stacks up against other types of marketing you might choose to try for your auto body shop. We’ve talked about television and outdoor advertising, so today I’d like to address another mainstay of body shop advertising, which is...
Online vs. outdoor advertising: which should your auto body shop choose?
We’ve been talking a lot about the different ways that an auto body shop might choose to advertise itself. With all of the media options out there, it can be tough to decide how best to spend your precious marketing budget. Many shops try a little bit of print advertising...