Every auto dealership relies heavily on its sales team to provide excellent customer service and secure work for the shop technicians. It’s a tough job, so of course your sales team would appreciate any additional help with the process. Fortunately, your best sales tool is sitting right in your back pocket. It’s your auto dealership website and it can accomplish so much more than you might expect. When you devote time and energy to your website, it will become the best selling machine that your dealership has ever seen.
Here are the top 5 ways that your website has the potential to be your greatest salesperson:
1. It never stops working.
Because your website never takes vacations, never takes lunch breaks, and never sleeps, it can keep on selling for you long after you and your staff have gone home for the night. Just think of how many people might be searching on the web for a car dealership in your area during your off hours. With your website, you have the chance to grab the attention of anyone who might be looking for your services at any time of day and any day of the year.
2. It makes the right impression.
When you have a strong design and excellent content, your website can present all the best that your dealership has to offer. To ensure that your website is the best representation of your dealership, include plenty of high-quality images, a blog dedicated to answering your customers’ questions, and simple navigation. When you have a great website, it convinces a visitor that you must run an equally great business.
3. It gets a lot of traffic.
As we all know, the web is the perfect resource for looking up any information. It requires no driving, no walking—just a little typing and you’ll have an answer in seconds. Because more people can navigate to your website every minute than can drive to your dealership, it allows you to have a strong presence in your part of the country. The trick is to make sure your website is optimized for search engine results so that your traffic will continue to increase every month.
4. It keeps a record.
With the many tracking services available for websites, it’s easy to monitor how successful your auto dealership marketing strategies are. By maintaining a constant record of who is visiting your site, what keywords they’re using to find you, and what other websites are driving your traffic, your website is an anthology of your online history. When you monitor this information regularly, it lets you know what’s working and what isn’t, helping you to make more informed marketing decisions.
5. It takes names.
By posting enticing calls to action, you can use your website to dramatically increase your lead database. At Stratosphere Studio, our top automotive clients are getting over 50 more leads per month through their websites. With the right combination of tactics, your site can bring you that many leads, too.
Need help with your auto dealership marketing?
If you’re looking for a digital marketing agency to take your website to the next level, at Stratosphere Studio we can develop the perfect strategy for your dealership. We can produce a comprehensive digital marketing proposal for you or provide individual services, such as website design, blogging, search engine optimization, social networking, and more. We are offering low-cost trial packages that can match any budget. If you’re ready to bring more business to your dealership, then give us a call today.
