Auto Body Shop Blogging: 5 Ways You’re Doing It Wrong

As an agency that specializes in marketing for auto body shops, we have conducted a great deal of research into what the current marketing trends are, as well as what works for body shops and what doesn’t.  We scour numerous shop websites all over the country every week and monitor...

The DOs and DON’Ts of auto dealership blogging

  A great deal of work goes into running an auto dealership.  On top of that, many people in the business wear multiple hats, tackling everything from customer service to employee training, and from payroll to marketing.  Often, there just isn’t enough time in the day for everything you’re responsible...

Online vs. radio advertising: which should your auto dealership choose?

We’ve been talking quite a bit these last few weeks about the various types of marketing available to auto dealerships.  We addressed the pros and cons of television commercials, outdoor ads, and print ads in relation to online advertising options.  While there are certain advantages to every type of marketing,...

Print vs. online advertising: which should your auto dealership choose?

The primary topic we’ve been discussing lately is how online marketing compares to other types of marketing commonly chosen by auto dealerships.  We’ve addressed television advertising, as well as outdoor advertising, so this week I want to talk about another mainstay of car dealership advertising, which is print marketing.  Many...

Online marketing vs. outdoor advertising: which should your auto dealership choose?

Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself.  With so many media options available these days, it can be a real challenge to determine how you might best allocate your marketing budget.  Dealerships often try a little bit of...

Online marketing vs. television: which should your auto dealership choose?

When our auto dealership clients first come to Stratosphere Studio for their digital marketing needs, they are sometimes concerned about how online marketing compares to older, more familiar methods, like TV, radio, or print advertising.  Even some of the biggest auto dealerships in the country are very careful with their...

How much would online marketing cost my auto dealership?

Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business.  There’s always the fear that you might not spend enough and would risk not reaching anyone.  Then again, you could spend too...

What is content marketing for auto dealerships?

Are you familiar with the term “content marketing”?  Content marketing is a strategy in which businesses focus their energy on providing useful, relevant content to their consumers.  It’s starting to become a popular method of generating more business for numerous trades, including the automotive industry, because it allows you to...

Lead acquisition 101: offering incentives to your auto dealership website visitors

At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads.  Since lead generation is absolutely essential for long-term sustainability for every auto dealership, we certainly understand this concern.  Do you have the same worry...

Our top tips for branding your auto dealership online

Eventually, nearly every auto dealership in this country finds itself in a serious discussion about branding.  This might happen when the dealership is just in the developmental stage or it might happen well after the business has been established and maybe just needs a fresh face.  The automotive industry is...