Lead acquisition 101: offering incentives to your auto dealership website visitors

At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads.  Since lead generation is absolutely essential for long-term sustainability for every auto dealership, we certainly understand this concern.  Do you have the same worry about getting more leads for your car dealership?  If so, I’m here to let you know that your business’ website is one of the best tools you can use towards building your lead database substantially.

To convert your auto dealership website visitors into leads, use strong calls to action.
In previous posts, we’ve addressed how you can improve your website traffic using keyword and design tactics, but the next step is to convert your new visitors into leads.  The best way to do this is by posting a “call to action,” which is basically a line or button on your website inviting your visitors to take action.  You could encourage them to do something as simple as give you a call or you could provide a special offer.  By offering a great incentive, you increase the likelihood of capturing your visitors’ contact information for your lead database.

If you are looking for some inspiration, here are some incentives that might appeal to your auto dealership website visitors:

·         Offer to set up an appointment.  As you already know, it is becoming increasingly common for people to turn to the internet to schedule services, so it can be a welcome option for your visitors to be able to schedule an appointment with you via your website.  It allows your visitors to interact with your business at any time, day or night and in the comfort of their own homes.  By providing an online opportunity for them to schedule an appointment with you, you are offering a helpful service and ensuring a positive customer experience.

·         Provide a downloadable coupon.  Discounts are always enticing, so it’s a good idea to offer a healthy variety of coupons on your website.  For instance, you could provide a rental car discount, an auto detailing discount, a service discount, or even a special offer on a new car.  You can experiment with which special offers are most appealing to your visitors and this will allow you to make more informed decisions on your auto dealership marketing in the future.

·         Create a downloadable guide.  A downloadable guide can be a very attractive offer for your website visitors.  Provide content that is genuinely valuable to a potential customer, like a guide that addresses common auto insurance questions or a guide to the top auto dealerships in your city.  If you think like a customer, you’ll have no problem coming up with suitable material to develop.

Don’t forget to follow-up.
It is crucial to respond to any appointment requests right away and make sure that any coupons and downloadable guides are available immediately.  Apply your customer service know-how to make the online experience excellent for your new leads.

Do you need help with your auto dealership lead conversion?
At Stratosphere Studio we are offering great plans to fit any auto dealership marketing budget.  We specialize in marketing for car dealerships, auto repair shops, and auto body shops, and work with some of the top businesses in the automotive industry.  If you need a marketing agency to bring more leads to your dealership, give us a call today.