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How to bring more business into your auto mechanic shop

When the economy took a turn, lots of businesses suffered, including those in the automotive industry.  Instead of bringing their cars in to a shop for regular maintenance or even to have much-needed repair work done, people started letting all these things slide.  They kept driving on beat-up tires and worn out brakes, or let… Read more »

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The DOs and DON’Ts of social networking for auto dealerships

Social media has become an extremely popular and effective form of marketing for practically every business out there, including auto dealerships, auto body shops, and auto repair shops.  At Stratosphere Studio, we’re in favor of this trend and encourage all of our automotive clients to use social media to their advantage.  We’ve seen how some… Read more »

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The DOs and DON’Ts of auto dealership blogging

  A great deal of work goes into running an auto dealership.  On top of that, many people in the business wear multiple hats, tackling everything from customer service to employee training, and from payroll to marketing.  Often, there just isn’t enough time in the day for everything you’re responsible for.  Therefore, you’re going to… Read more »

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Online vs. radio advertising: which should your auto dealership choose?

We’ve been talking quite a bit these last few weeks about the various types of marketing available to auto dealerships.  We addressed the pros and cons of television commercials, outdoor ads, and print ads in relation to online advertising options.  While there are certain advantages to every type of marketing, we’ve found at Stratosphere Studio… Read more »