When the economy took a turn, lots of businesses suffered, including those in the automotive industry. Instead of bringing their cars in to a shop for regular maintenance or even to have much-needed repair work done, people started letting all these things slide. They kept driving on beat-up tires and worn out brakes, or let their neighbor (with just some preliminary knowledge of car repair) come over and replace a few broken parts. If you are a mechanic, you’re probably nodding your head right now, because you know that what I’m saying is true. And of course it’s extremely frustrating for those of you in your profession.
More website visits equals more visits to your car repair shop.
The good news is that you can still bring more customers into your car repair shop, in spite of our unreliable economy. At Stratosphere Studio, we’ve worked with our auto mechanic clients to bring them significantly more customers by implementing our online marketing strategies. With one of our shops, for instance, we’ve increased their website visits 810% over last year’s numbers (3,882 monthly visits this month, compared to 427 visits last year). Can you imagine how much business that kind of web traffic could drive into your shop?
Social media has become an extremely popular and effective form of marketing for practically every business out there, including auto dealerships, auto body shops, and auto repair shops. At Stratosphere Studio, we’re in favor of this trend and encourage all of our automotive clients to use social media to their advantage. We’ve seen how some of the major social networks, like Facebook and Twitter, have helped to drive more visitors to our clients’ websites, leading to an overall increase in business.
If you haven’t jumped on the social media trend yet or if you have and you’re looking for ways to improve your success, you’ve come to the right place. We want to help your auto dealership business enjoy all the best that social media has to offer. Here’s our easy list of social networking DOs and DON’Ts:
A great deal of work goes into running an auto dealership. On top of that, many people in the business wear multiple hats, tackling everything from customer service to employee training, and from payroll to marketing. Often, there just isn’t enough time in the day for everything you’re responsible for. Therefore, you’re going to need smart marketing strategies that can be implemented easily and effectively.
Do you already employ content marketing methods for your dealership? If so, then perhaps you already know how successful this type of marketing can be for bringing you more business. If you haven’t experienced the benefits of blogging for your car dealership yet, then be aware that it is very easy to make a mistake that could render your hard work useless.
To help you avoid common blogging errors that many businesses make, here is the Stratosphere Studio list of DOs and DON’Ts for auto dealership blogging: