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Should I buy online ads to boost my collision repair marketing?

In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise.  You can go the old-fashioned route of print ads and coupon mailers.  You can go the expensive route of radio spots, TV spots, and billboards.  You can throw caution to the wind and rely solely… Read more »

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What is lifecycle marketing for collision repair shops?

We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication.  One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.”  If you run a collision repair shop, perhaps someone suggested… Read more »