Smart ways to convert your collision repair website visitors into leads

When we talk to collision repair shop owners about their digital marketing, a common concern among them is the process of acquiring leads.  Because lead generation is crucial for long-term sustainability for any business, we understand and appreciate our clients’ concern.  Are you, too, concerned about acquiring more leads for...

4 easy ways to track your collision repair shop’s special offers

If you’ve been implementing special offers to increase your auto body shop’s lead database and customers, then good for you!  Special offers are a smart strategy for boosting your business.  Now that you’ve made your promotions available and you’re starting to see the results in additional customers, you might be...

How to add mobile marketing to your collision repair marketing plan

Since the invention of the smart phone, our lives have never been the same.  Everywhere you look, people are constantly making use of mobile technology.  We get news alerts on our phones, social network updates, text messages, emails, and so much more.  More businesses are starting to employ methods that...

Should I use Instagram in my collision repair marketing?

With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in.  Of course you want to be as effective as possible in marketing your shop, but you don’t want to spread...

Should I use A/B testing in my collision repair marketing?

Lots of collision repair shops we encounter at Stratosphere Studio have become much more sophisticated in their marketing techniques.  This is a wonderful trend that we’ve noticed and we’re happy to see it paying off in the form of higher traffic and increased body shop revenue.  As the automotive industry...

Should I buy online ads to boost my collision repair marketing?

In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise.  You can go the old-fashioned route of print ads and coupon mailers.  You can go the expensive route of radio spots, TV spots, and billboards.  You can throw caution to...

How to use honesty as a blogging tool in your collision repair marketing

If you are still fairly new to blogging for your auto body shop or if you’ve been blogging for a while and you’re looking for some fresh ideas, it’s always a good idea to revisit the automotive business from your customers’ perspectives.  When you put yourself in your customers’ shoes,...

How to find the best agency to handle your collision repair marketing

If you are the owner of an auto body shop, you, like many of our clients, are likely overwhelmed with the many job roles you are performing.  While it can be extremely rewarding to run a body shop, it can also be very stressful—especially if you are having to take...

What is lifecycle marketing for collision repair shops?

We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication.  One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.”  If you run a collision...

The top 5 reasons why social media is essential for collision repair marketing

With the many marketing avenues available to business owners these days, you might feel a little overwhelmed.  This is an issue that comes up over and over again for our collision repair clients.  They want to know specifically whether social media marketing is necessary and how it might be important...