We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication. One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.” If you run a collision...
Tag: collision repair marketing
The top 5 reasons why social media is essential for collision repair marketing
With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and over again for our collision repair clients. They want to know specifically whether social media marketing is necessary and how it might be important...
Troubleshooting 5 common collision repair shop marketing problems
One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesses, but that marketing just isn’t translating to sales. This can be a huge frustration—especially when you’ve been devoting so much...
5 easy tips for staying engaged with your collision repair shop customers
As you have probably experienced yourself, people are bombarded with advertisements all day, every day. Ads haunt our peripheral vision on the highway, obscure the webpages we’re trying to view online, barrage our televisions, and litter our mailboxes. Advertising is unavoidable—especially in this day and age, with our increasingly immediate...
Top 5 tips and tricks for generating fresh blog content for your collision repair shop
If you have been blogging for your auto body shop for a while—let’s say six months or more—you have likely suffered from a case of writer’s block at some point in there. It’s inevitable when you do any sort of long-term writing, so be assured that you’re not alone in...
Collision repair marketing and the anatomy of a good blog
When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...
Why is storytelling important in collision repair marketing?
In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been delivering to consumers for decades. Maybe you believe that it will impress customers and help you look more professional. Maybe you’re simply out...
Google+ vs. Facebook: which social network is better for collision repair marketing?
At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, handling financial paperwork, and so much more. On top of all that, you are likely the solo marketing department for your shop, which leaves you...
Tips and tricks for boosting your collision repair marketing leads fast
It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly. It can be disconcerting when this happens—especially if your lead numbers aren’t even coming close to your...
What to do if your collision repair shop gets a bad online review
With more and more customers turning to the internet these days to research where to take their business, the opportunities for marketing your collision repair shop online can really pay off. One of the few times the web can be detrimental for your business, however, is when someone posts a...