When we talk to collision repair shop owners about their digital marketing, a common concern among them is the process of acquiring leads. Because lead generation is crucial for long-term sustainability for any business, we understand and appreciate our clients’ concern. Are you, too, concerned about acquiring more leads for your auto body shop? Fortunately, your collision repair shop website is one of the strongest tools you can use towards building a successful lead acquisition strategy.
Convert website visitors into leads with strategic calls to action.
In previous blogs, we’ve addressed how you can improve your website traffic with keywords and strong design tactics, but the next step is to convert those visitors into leads. The best way you can accomplish this is through what we call a “call to action,” which is a line or button inviting your visitor to take action. For instance, you could invite your website visitor to do something as simple as giving your shop a call or you could provide a special offer or service. By offering a great incentive, you increase the likelihood of capturing your visitor’s contact information.
Here are some great incentives for any collision repair shop:
If you’ve been implementing special offers to increase your auto body shop’s lead database and customers, then good for you! Special offers are a smart strategy for boosting your business. Now that you’ve made your promotions available and you’re starting to see the results in additional customers, you might be a little overwhelmed by all the information you’ll need to keep track of. As a method for getting people in the door, promotions are a useful tool. But if you’re like many of our collision repair shop clients, you might be wondering what the best strategies would be for tracking the success of such a tool?
While it can be time-consuming to keep track of every offer you provide, this information can be extremely helpful in your long-term collision repair marketing strategies. You’ll be able to learn which offers are most appealing to your customers and this will help you to make more informed marketing decisions in the future. To help you in tracking your body shop’s special offers, here are 4 easy steps we recommend you follow:
Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology. We get news alerts on our phones, social network updates, text messages, emails, and so much more. More businesses are starting to employ methods that allow patrons to pay for services by scanning a bar code on their phones. The average restaurant-goer is now as crucial for reviews as a highly-respected food critic, since posting food photos has become a favorite national pastime. Mobile usage has increased exponentially in just the last decade and it has opened many doors for businesses in how to communicate creatively with customers.
What about auto body shops and mobile marketing?
As a body shop, you might be wondering whether mobile marketing might be effective for your particular business. After all, people tend to elect your services on a sporadic, as-needed basis. Does this mean that you can’t use mobile marketing to your advantage? If this is a concern for you, let me reassure you that mobile marketing can be a major asset for any business in the automotive industry. Here are some great ways to add mobile opportunities to your collision repair marketing plan: