One of the questions we get frequently from our auto body shop clients is about how to track promotions while marketing their businesses. Plenty of industries have found success in using special offers and other promotions to increase their business, and the collision repair industry is no different. As a...
Category: Blogs
How to use email marketing for your auto body shop
As a collision repair shop owner, you have a number of marketing tactics at your disposal, including event marketing, content marketing, mobile marketing, and so on. A favorite among our clients has been email marketing and for good reason—it’s a wonderful way to stay in touch with your lead database,...
How to get more work at your auto body shop
Is your body shop business suddenly becoming stagnant? Well, you’re not alone. With the unpredictable fluctuations in the economy leaving so many people reluctant to deal with their car problems, lots of body shops are experiencing the same stagnation. Thanks to well-researched marketing techniques, at Stratosphere Studio we’ve managed to...
The DOs and DON’Ts of lead generation for auto body shops
At Stratosphere Studio, we care about our clients’ numbers of website visitors, their top-performing content, their social networking success, and more. However, our ultimate focus is to bring more leads to our clients. For an auto body shop, one new lead is usually the equivalent of one new car coming...
The DOs and DON’Ts of an auto body shop video
As the number of people watching videos on YouTube increases every day, it’s clear that video can be a powerful tool for any business. Video is dynamic, visual, and something that can be shared across multiple platforms. It’s no wonder that more and more businesses are starting to take advantage...
The DOs and DON’Ts of an auto body shop website
As one of your greatest sales tools, it’s clearly very important to maintain an equally great website for your auto body shop. Pretty much every business these days at least has a website, but too many businesses—shops included—put very little thought and effort into their sites. That lack of effort...
The DOs and DON’Ts of social networking for auto body shops
Lots of businesses these days are taking advantage of all that social networking has to offer, including auto body shops. At Stratosphere Studio, we think this is a great trend and one that could potentially help a number of collision repair shops to increase their business. With so many shops...
The DOs and DON’Ts of auto body shop blogging
When you run a collision repair shop, you have a lot of responsibilities, which might include anything from repair work to employee training, and from customer service to marketing. With the many hats most body shop owners wear on the job, you don’t have any time to waste. That’s why...
Online vs. radio advertising: which should your auto body shop choose?
To close out our week of discussing the various types of marketing outlets available to your auto body shop, let’s address another big one: radio advertising. Are you on the verge of placing a buy with a local radio station, but you’re worried that you might be making the wrong...
Online vs. print advertising: which should your auto body shop choose?
The big topic we’ve been addressing this week is how online marketing stacks up against other types of marketing you might choose to try for your auto body shop. We’ve talked about television and outdoor advertising, so today I’d like to address another mainstay of body shop advertising, which is...