As an agency that specializes in marketing for auto body shops, we have conducted a great deal of research into what the current marketing trends are, as well as what works for body shops and what doesn’t. We scour numerous shop websites all over the country every week and monitor...
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How to bring more business into your auto mechanic shop
When the economy took a turn, lots of businesses suffered, including those in the automotive industry. Instead of bringing their cars in to a shop for regular maintenance or even to have much-needed repair work done, people started letting all these things slide. They kept driving on beat-up tires and...
The DOs and DON’Ts of social networking for auto dealerships
Social media has become an extremely popular and effective form of marketing for practically every business out there, including auto dealerships, auto body shops, and auto repair shops. At Stratosphere Studio, we’re in favor of this trend and encourage all of our automotive clients to use social media to their...
The DOs and DON’Ts of auto dealership blogging
A great deal of work goes into running an auto dealership. On top of that, many people in the business wear multiple hats, tackling everything from customer service to employee training, and from payroll to marketing. Often, there just isn’t enough time in the day for everything you’re responsible...
Online vs. radio advertising: which should your auto dealership choose?
We’ve been talking quite a bit these last few weeks about the various types of marketing available to auto dealerships. We addressed the pros and cons of television commercials, outdoor ads, and print ads in relation to online advertising options. While there are certain advantages to every type of marketing,...
Print vs. online advertising: which should your auto dealership choose?
The primary topic we’ve been discussing lately is how online marketing compares to other types of marketing commonly chosen by auto dealerships. We’ve addressed television advertising, as well as outdoor advertising, so this week I want to talk about another mainstay of car dealership advertising, which is print marketing. Many...
Online marketing vs. outdoor advertising: which should your auto dealership choose?
Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself. With so many media options available these days, it can be a real challenge to determine how you might best allocate your marketing budget. Dealerships often try a little bit of...
Online marketing vs. television: which should your auto dealership choose?
When our auto dealership clients first come to Stratosphere Studio for their digital marketing needs, they are sometimes concerned about how online marketing compares to older, more familiar methods, like TV, radio, or print advertising. Even some of the biggest auto dealerships in the country are very careful with their...
How much would online marketing cost my auto dealership?
Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business. There’s always the fear that you might not spend enough and would risk not reaching anyone. Then again, you could spend too...
How to write an eBook for your auto dealership
If you’ve been following our blog posts for a while, then you’ve become well-versed in the art of blogging, developing calls to action, and converting your auto dealership website visitors into leads. You probably know all about what kinds of incentives to offer to your website visitors in order to...