Troubleshooting 5 common collision repair shop marketing problems

One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesses, but that marketing just isn’t translating to sales.  This can be a huge frustration—especially when you’ve been devoting so much...

5 easy tips for staying engaged with your collision repair shop customers

As you have probably experienced yourself, people are bombarded with advertisements all day, every day.  Ads haunt our peripheral vision on the highway, obscure the webpages we’re trying to view online, barrage our televisions, and litter our mailboxes.  Advertising is unavoidable—especially in this day and age, with our increasingly immediate...

Top 5 tips and tricks for generating fresh blog content for your collision repair shop

If you have been blogging for your auto body shop for a while—let’s say six months or more—you have likely suffered from a case of writer’s block at some point in there.  It’s inevitable when you do any sort of long-term writing, so be assured that you’re not alone in...

Collision repair marketing and the anatomy of a good blog

When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value.  You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...

No time? Here's how to prioritize your collision repair marketing strategies.

At Stratosphere Studio, we work with many auto body shops, so we’ve met numerous shop owners who have reached their wits’ ends when it comes to marketing.  Too many of you are strapped for time, since you’re pulling double- and even triple-duty, taking on everything from servicing customers to hiring...

Why is storytelling important in collision repair marketing?

In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been delivering to consumers for decades.  Maybe you believe that it will impress customers and help you look more professional.  Maybe you’re simply out...

Google+ vs. Facebook: which social network is better for collision repair marketing?

At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, handling financial paperwork, and so much more.  On top of all that, you are likely the solo marketing department for your shop, which leaves you...

Tips and tricks for boosting your collision repair marketing leads fast

It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly.  It can be disconcerting when this happens—especially if your lead numbers aren’t even coming close to your...

What to do if your collision repair shop gets a bad online review

With more and more customers turning to the internet these days to research where to take their business, the opportunities for marketing your collision repair shop online can really pay off.  One of the few times the web can be detrimental for your business, however, is when someone posts a...

5 things you should NEVER do in collision repair marketing

When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as good as professional chefs or garage band guitarists think they could rip a solo on stage like Slash.  The reality...