If you are still fairly new to blogging for your auto body shop or if you’ve been blogging for a while and you’re looking for some fresh ideas, it’s always a good idea to revisit the automotive business from your customers’ perspectives. When you put yourself in your customers’ shoes,...
Tag: blogging
Troubleshooting 5 common collision repair shop marketing problems
One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesses, but that marketing just isn’t translating to sales. This can be a huge frustration—especially when you’ve been devoting so much...
Tips and tricks for boosting your collision repair marketing leads fast
It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly. It can be disconcerting when this happens—especially if your lead numbers aren’t even coming close to your...
5 things you should NEVER do in collision repair marketing
When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as good as professional chefs or garage band guitarists think they could rip a solo on stage like Slash. The reality...
5 easy and FREE ways to revitalize your stalled collision repair marketing
Are you at a point in the year when your auto body shop marketing efforts seem to have stalled? Maybe your website pageviews are flat-lining or your leads are down. Maybe you’re just not getting the number of customers that you did this time last year. You’re not alone—even the...
Tips and tricks for managing your collision repair marketing
If you are just starting to dive into online marketing strategies for your auto body shop, you might be overwhelmed with all there is to keep track of. Even seasoned collision repair marketing professionals can easily get bogged down with the many details involved in effective online marketing campaigns. First,...
How quickly will blogging bring my auto body shop more business?
When we begin working with new auto body shop clients at Stratosphere Studio, blogging is a major priority because it has proven to be an extremely successful marketing strategy. So, understandably, one of the first questions we tend to hear from our new clients is, “When will we see results?” ...
What is your blogging voice?
We do a lot of blogging for our clients here at Stratosphere, so we often find ourselves thinking about the concept of voice. Every blog post has a distinct voice behind it, a voice that is different from a DJ’s voice or a television reporter’s. It’s not a voice like...
Meet Abby, our newest blogging and social media addition
Talk about being in the right place at the right time. My husband and I just moved to Bel Air, Maryland and were taking a walk down Main Street with our 3-month-old daughter, checking out the town. We checked out some of the little shops we passed, along with a...
Inbound marketing for body shops (how it works)
In the upcoming March edition of the collision industry's leading social media channel "Collision Hub" asked me to do a guest expert article on blogging for body shops for their latest issue of "The Hub". In that article I mention doing a demonstration of the inbound marketing process for body...