How to write an eBook for your auto body shop

We’ve talked a lot about calls to action and incentives that you can provide in order to convert your website visitors into leads.  Some of those incentives included special offers for your shop’s services, as well as the option of scheduling an appointment online.  The other type of incentive we...

What incentives should I offer my auto body shop website visitors?

When we talk to auto body shop owners about their digital marketing, a common concern among them is the process of lead acquisition.  Because lead acquisition is essential for long-term sustainability for any business, we understand and appreciate our clients’ concern.  Are you, too, concerned about acquiring more leads for...

Increasing your auto body shop traffic with calls to action

As an auto body shop, you can significantly improve your customer base with a well-managed website.  When your website is in great shape, then you should have lots of web traffic per month, along with plenty of leads coming in.  The best way to accomplish this is with a great...

The top 5 ways your auto body shop website is your #1 salesperson

Every auto body shop relies heavily on its sales team to maintain excellent customer service and secure work for the shop technicians.  It can be a tough job, so it’s understandable that your sales team would appreciate any additional help with the process.  Did you know that your best sales...

How to convert your auto body shop website visitors into leads

It is common for body shop owners to worry about how much traffic their websites are getting every month.  That’s certainly a valid concern and something we recommend that you monitor on a regular basis.  However, there is something that is even more important than getting people to your site. ...

The top 5 advantages of content marketing for auto body shops

When you set out to market your auto body shop, the number of ways you could do it might seem overwhelming.  There’s direct mail marketing, email marketing, print advertising, online marketing, radio advertising, content marketing, and a whole bunch of other methods with equally specific terms.  However, if you boil...

How do I use social media for my auto body shop?

These days, just about everyone uses social media to support their business marketing strategies.  When used properly, social media can successfully boost your website traffic and customer base.   But how should a body shop use social media to be effective?  All it takes is a smart plan and dedication to...

Why does blogging work for auto body shops?

Don't think blogging drives traffic to your shop? Guess again. We’ve encountered a number of skeptics when it comes to using blogging as a marketing tool.  Lots of business owners are unaware that blogging is a surefire way to radically boost your website traffic.  As a digital marketing agency that...

The DOs and DON’Ts of a body shop landing page

Getting your auto body shop online presence up to speed is a multi-step process.  If you are starting to create landing pages for your website calls to action, then you are well on your way towards effective lead acquisition and nurturing.  A good landing page can mean all the difference...