In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise. You can go the old-fashioned route of print ads and coupon mailers. You can go the expensive route of radio spots, TV spots, and billboards. You can throw caution to...
Blog
How to use honesty as a blogging tool in your collision repair marketing
If you are still fairly new to blogging for your auto body shop or if you’ve been blogging for a while and you’re looking for some fresh ideas, it’s always a good idea to revisit the automotive business from your customers’ perspectives. When you put yourself in your customers’ shoes,...
How to find the best agency to handle your collision repair marketing
If you are the owner of an auto body shop, you, like many of our clients, are likely overwhelmed with the many job roles you are performing. While it can be extremely rewarding to run a body shop, it can also be very stressful—especially if you are having to take...
What is lifecycle marketing for collision repair shops?
We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication. One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.” If you run a collision...
The top 5 reasons why social media is essential for collision repair marketing
With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and over again for our collision repair clients. They want to know specifically whether social media marketing is necessary and how it might be important...
Troubleshooting 5 common collision repair shop marketing problems
One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesses, but that marketing just isn’t translating to sales. This can be a huge frustration—especially when you’ve been devoting so much...
5 easy tips for staying engaged with your collision repair shop customers
As you have probably experienced yourself, people are bombarded with advertisements all day, every day. Ads haunt our peripheral vision on the highway, obscure the webpages we’re trying to view online, barrage our televisions, and litter our mailboxes. Advertising is unavoidable—especially in this day and age, with our increasingly immediate...
Top 5 tips and tricks for generating fresh blog content for your collision repair shop
If you have been blogging for your auto body shop for a while—let’s say six months or more—you have likely suffered from a case of writer’s block at some point in there. It’s inevitable when you do any sort of long-term writing, so be assured that you’re not alone in...
Collision repair marketing and the anatomy of a good blog
When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...
No time? Here's how to prioritize your collision repair marketing strategies.
At Stratosphere Studio, we work with many auto body shops, so we’ve met numerous shop owners who have reached their wits’ ends when it comes to marketing. Too many of you are strapped for time, since you’re pulling double- and even triple-duty, taking on everything from servicing customers to hiring...