The nature of the relationship between auto body shops and auto insurance companies can be a little delicate, at times. Naturally, as two entities that have to work together so often, you might have some difficulties with each other. Of course you want to keep the peace, but what do...
Category: Main Blog
How to convert your auto body shop website visitors into leads
It is common for body shop owners to worry about how much traffic their websites are getting every month. That’s certainly a valid concern and something we recommend that you monitor on a regular basis. However, there is something that is even more important than getting people to your site. ...
What should I include on a landing page form?
When developing the lead acquisition strategy for your auto body shop, there are several things to consider. What will your call to action be? What will you need to include on your landing page? How many leads will you aim to attain in the first month? When it comes to...
The top 5 advantages of content marketing for auto body shops
When you set out to market your auto body shop, the number of ways you could do it might seem overwhelming. There’s direct mail marketing, email marketing, print advertising, online marketing, radio advertising, content marketing, and a whole bunch of other methods with equally specific terms. However, if you boil...
Why should I use video for my collision repair website?
For some of the auto body shop owners we’ve talked to, the idea of using video to market their businesses sounds time consuming and expensive. Shop owners are often open to the idea, but it just doesn’t seem worth the effort. If you feel the same way, then let me...
How do I use social media for my auto body shop?
These days, just about everyone uses social media to support their business marketing strategies. When used properly, social media can successfully boost your website traffic and customer base. But how should a body shop use social media to be effective? All it takes is a smart plan and dedication to...
Why does blogging work for auto body shops?
Don't think blogging drives traffic to your shop? Guess again. We’ve encountered a number of skeptics when it comes to using blogging as a marketing tool. Lots of business owners are unaware that blogging is a surefire way to radically boost your website traffic. As a digital marketing agency that...
The DOs and DON’Ts of a body shop landing page
Getting your auto body shop online presence up to speed is a multi-step process. If you are starting to create landing pages for your website calls to action, then you are well on your way towards effective lead acquisition and nurturing. A good landing page can mean all the difference...
Repair your broken auto body shop website in 5 easy steps
Are you disappointed with your website’s performance? A number of our clients originally came to us with the same problem. As experts in the field of body shop marketing, we’ve been able to turn their sites into effective arenas for customer-building. If you’re not ready to commit to a marketing...
What is a call to action?
In our quest to help auto body shops perform better in their online marketing, we’ve gotten this question numerous times: “What is a call to action?” If you are wondering the same thing, then let me explain. A call to action is simply a line or button on your site...