Are you familiar with the term “content marketing”? Content marketing is a strategy in which businesses focus their energy on providing useful, relevant content to their consumers. It’s starting to become a popular method of generating more business for numerous trades, including the automotive industry, because it allows you to...
Category: Main Blog
Lead acquisition 101: offering incentives to your auto dealership website visitors
At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads. Since lead generation is absolutely essential for long-term sustainability for every auto dealership, we certainly understand this concern. Do you have the same worry...
Our top tips for branding your auto dealership online
Eventually, nearly every auto dealership in this country finds itself in a serious discussion about branding. This might happen when the dealership is just in the developmental stage or it might happen well after the business has been established and maybe just needs a fresh face. The automotive industry is...
How do I use Twitter for my auto dealership?
For many auto dealerships, social networking might come across as superficial, oversaturated, and overblown. While this perception holds some validity, depending on which social media outlets you use and who you follow, it doesn’t represent the whole truth. In actuality, social networking has likely as many positive aspects as negative. ...
Increasing your auto dealership traffic with blogging
If you haven’t started blogging for your auto dealership to increase website traffic, leads, and sales, then you are missing out on a huge opportunity for your business. What’s stopping you? If it’s time constraints, then take a look at our post on making time for blogging. If it’s that...
Auto dealership marketing: how to know what’s working and what isn’t
As you already know, one of the toughest jobs in the automotive industry involves properly diagnosing vehicular problems and determining how best to make repairs. As a firm that specializes in digital marketing for auto dealerships, we at Stratosphere Studio know that managing the marketing for a car dealership can...
Increasing your auto dealership sales with calls to action
If you've been following our posts, then you already know that you can dramatically increase your auto dealership customer base with a well-managed website. When you keep your website in great shape, you will gain more and more web traffic each month, along with plenty of leads coming in. At...
Should I use Facebook in my auto dealership marketing?
At Stratosphere Studio, we strongly recommend that you make the quality of your website a priority before you dive into social media. In our research, we’ve seen too many auto dealerships with strong social networking strategies, but very poor websites. If your website looks great, is optimized for search engines,...
The top 5 ways your auto dealership website is your #1 salesperson
Every auto dealership relies heavily on its sales team to provide excellent customer service and secure work for the shop technicians. It’s a tough job, so of course your sales team would appreciate any additional help with the process. Fortunately, your best sales tool is sitting right in your back...
How to handle insurance questions on your auto dealership blog
As everyone in the automotive world knows, the relationship with auto insurance companies can be a little delicate, at times. Naturally, as two entities that have to work together so often, auto dealerships and insurance companies have their share of challenges. Naturally you want to keep the peace, so what...