The big topic we’ve been addressing this week is how online marketing stacks up against other types of marketing you might choose to try for your auto body shop. We’ve talked about television and outdoor advertising, so today I’d like to address another mainstay of body shop advertising, which is...
Tag: auto body shop marketing
Online vs. outdoor advertising: which should your auto body shop choose?
We’ve been talking a lot about the different ways that an auto body shop might choose to advertise itself. With all of the media options out there, it can be tough to decide how best to spend your precious marketing budget. Many shops try a little bit of print advertising...
Online marketing vs. television: which should your auto body shop choose?
When our auto body shop clients first come to us for their digital marketing needs, they are usually very intrigued by what online marketing can do for their business, but they’re unsure of how it stacks up against other types of marketing, like television advertising. It is natural to ask...
How much would online marketing cost my auto body shop?
It can be a real guessing game sometimes, as far as how much money a body shop should spend in order to bring in more business. Spend too little and you might not reach anyone. Spend too much and it might turn out to be a waste of money. Whether...
How to write an eBook for your auto body shop
We’ve talked a lot about calls to action and incentives that you can provide in order to convert your website visitors into leads. Some of those incentives included special offers for your shop’s services, as well as the option of scheduling an appointment online. The other type of incentive we...
What is content marketing for auto body shops?
With more and more businesses turning to content marketing these days, it has certainly proven itself to be a viable and effective form of marketing. Auto body shops can definitely experience the benefits of this form of marketing—especially since so few are exploring this method, yet. If you are ready...
What incentives should I offer my auto body shop website visitors?
When we talk to auto body shop owners about their digital marketing, a common concern among them is the process of lead acquisition. Because lead acquisition is essential for long-term sustainability for any business, we understand and appreciate our clients’ concern. Are you, too, concerned about acquiring more leads for...
Tips for effectively branding your auto body shop online
At some point, every business finds itself in an important discussion about branding, whether it’s in the beginning stages of developing the business or some years down the line when it’s time for an update. Because the collision repair industry is fairly large and you can find several body shops...
How do I use Twitter for my auto body shop?
For many collision repair shop owners, the world of social media can seem hectic and oversaturated at times. While that perception is certainly valid, depending on how much experience you’ve had with social media, it doesn’t represent the whole truth. In reality, social media has many positive, as well as...
Auto body shop marketing: how to know what’s working and what isn’t
In the automotive repair industry, some of the toughest problems that technicians tackle involve properly diagnosing vehicular issues and determining how best to repair those issues. Managing the marketing for your auto body shop can be equally challenging—especially if you aren’t sure whether it’s having an impact. To help you...