We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication. One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.” If you run a collision...
Tag: auto repair shop marketing
Top 5 tips and tricks for generating fresh blog content for your collision repair shop
If you have been blogging for your auto body shop for a while—let’s say six months or more—you have likely suffered from a case of writer’s block at some point in there. It’s inevitable when you do any sort of long-term writing, so be assured that you’re not alone in...
Collision repair marketing and the anatomy of a good blog
When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...
Tips and tricks for boosting your collision repair marketing leads fast
It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly. It can be disconcerting when this happens—especially if your lead numbers aren’t even coming close to your...
What to do if your collision repair shop gets a bad online review
With more and more customers turning to the internet these days to research where to take their business, the opportunities for marketing your collision repair shop online can really pay off. One of the few times the web can be detrimental for your business, however, is when someone posts a...
Tips and tricks for managing your collision repair marketing
If you are just starting to dive into online marketing strategies for your auto body shop, you might be overwhelmed with all there is to keep track of. Even seasoned collision repair marketing professionals can easily get bogged down with the many details involved in effective online marketing campaigns. First,...
Auto Body Shop Blogging: 5 Ways You’re Doing It Wrong
As an agency that specializes in marketing for auto body shops, we have conducted a great deal of research into what the current marketing trends are, as well as what works for body shops and what doesn’t. We scour numerous shop websites all over the country every week and monitor...
The DOs and DON’Ts of auto dealership blogging
A great deal of work goes into running an auto dealership. On top of that, many people in the business wear multiple hats, tackling everything from customer service to employee training, and from payroll to marketing. Often, there just isn’t enough time in the day for everything you’re responsible...
Online vs. radio advertising: which should your auto dealership choose?
We’ve been talking quite a bit these last few weeks about the various types of marketing available to auto dealerships. We addressed the pros and cons of television commercials, outdoor ads, and print ads in relation to online advertising options. While there are certain advantages to every type of marketing,...
Print vs. online advertising: which should your auto dealership choose?
The primary topic we’ve been discussing lately is how online marketing compares to other types of marketing commonly chosen by auto dealerships. We’ve addressed television advertising, as well as outdoor advertising, so this week I want to talk about another mainstay of car dealership advertising, which is print marketing. Many...