Is your body shop business suddenly becoming stagnant? Well, you’re not alone. With the unpredictable fluctuations in the economy leaving so many people reluctant to deal with their car problems, lots of body shops are experiencing the same stagnation. Thanks to well-researched marketing techniques, at Stratosphere Studio we’ve managed to...
Tag: content marketing
The DOs and DON’Ts of auto body shop blogging
When you run a collision repair shop, you have a lot of responsibilities, which might include anything from repair work to employee training, and from customer service to marketing. With the many hats most body shop owners wear on the job, you don’t have any time to waste. That’s why...
Online marketing vs. television: which should your auto body shop choose?
When our auto body shop clients first come to us for their digital marketing needs, they are usually very intrigued by what online marketing can do for their business, but they’re unsure of how it stacks up against other types of marketing, like television advertising. It is natural to ask...
How to write an eBook for your auto body shop
We’ve talked a lot about calls to action and incentives that you can provide in order to convert your website visitors into leads. Some of those incentives included special offers for your shop’s services, as well as the option of scheduling an appointment online. The other type of incentive we...
What is content marketing for auto body shops?
With more and more businesses turning to content marketing these days, it has certainly proven itself to be a viable and effective form of marketing. Auto body shops can definitely experience the benefits of this form of marketing—especially since so few are exploring this method, yet. If you are ready...
Auto body shop marketing: how to know what’s working and what isn’t
In the automotive repair industry, some of the toughest problems that technicians tackle involve properly diagnosing vehicular issues and determining how best to repair those issues. Managing the marketing for your auto body shop can be equally challenging—especially if you aren’t sure whether it’s having an impact. To help you...
Increasing your auto body shop traffic with calls to action
As an auto body shop, you can significantly improve your customer base with a well-managed website. When your website is in great shape, then you should have lots of web traffic per month, along with plenty of leads coming in. The best way to accomplish this is with a great...
Auto body shops and insurance companies: a case of us vs. them?
It’s not always a well-known fact among consumers, but the relationship between insurance companies and auto body shops is sometimes tenuous. When one entity has to work so closely with another, it’s natural for there to be some tension. So how do you keep that tension out of your website...
How to handle insurance questions on your auto body shop blog
The nature of the relationship between auto body shops and auto insurance companies can be a little delicate, at times. Naturally, as two entities that have to work together so often, you might have some difficulties with each other. Of course you want to keep the peace, but what do...
How to convert your auto body shop website visitors into leads
It is common for body shop owners to worry about how much traffic their websites are getting every month. That’s certainly a valid concern and something we recommend that you monitor on a regular basis. However, there is something that is even more important than getting people to your site. ...